'Made in China' doesn't quite have the same ring as 'Made in Sweden'. But if the rumours of a DJI-branded Hasselblad X1D clone being on its way in late 2022/early 2023 are true, will DJI keep the laser-etched 'Made in...' markings that communicated the handcrafted, almost artisanal nature of the original X1D's production?
Justified or not, Chinese manufacturing doesn't have the best reputation for producing the highest quality products. Yet China-based DJI has dominated the consumer drone world by leading the way in terms of build quality and innovation. So why should I or anyone else be concerned if they rebadge the X1D?
For starters, I own one. I fell in love with its unique design and in 2015 it was the first digital medium-format camera that I had a realistic chance of owning. I was also drawn to its compact and simple handling. But it wasn't a perfect camera to use by any means. The software on the Hasselblad X1D was slow, and autofocusing was basic.
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Denne historien er fra June 2022-utgaven av Digital Camera World.
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Walter Moser on Gregory Crewdson
US photographer Gregory Crewdson is famous for his cinematic images. After a recent exhibition of his work, Steve Fairclough discovers more about his career
DJI Neo
Can this 'follow-me' drone be all things to all people without compromise?
Sony FE 85mm F1.4 GM II
With some desirable updates, this lens aims to build on the success of the original version.
Lumix S 14-28mm F4-5.6 Macro
A modest zoom range and maximum aperture at a modest price
Ricoh GR III HDF
The 'classic' Ricoh GR III now features a Highlight Diffusion Filter
Lumix GH7
New and improved AF make this one of the best hybrids around
Scanning ahead...
With Chinese brands on the rise, Jon Devo considers the effect on the imaging industry.
Behind the lens
SERGEY GORSHKOV Wildlife photographer
CAMERA CLINIC - Master the art of modern photography
This month: Capturing the coast Let's side-step the autumnal colourful spectacular and head to the seaside
MASTER THE MAGIC OF MACRO
Shoot tiny details close-up and hone in on incredible details hidden to the naked eye. Professional photographer Dan Mold is your guide...