​In The Right Light

How expert lighting is key to a successful portrait photography business.

- Maria Piscopo

AS PEOPLE MOVE THROUGH DIFFERENT STAGES OF THEIR LIFE, photographic records of these events are the mainstay of the portrait photographer’s business model. The idea of hiring a professional photographer to capture life’s important moments will never be completely replaced by relying on family or friends to “just take a picture.” There are many differences between hiring a professional and depending on a friend with a smartphone or camera besides the obvious reason—quality. A professional photographer understands lighting and can ensure that people will look their absolute best.

While there are many aspects to the portrait photography business, this column is going to focus on lighting your way to success by exploring the various lighting techniques and equipment employed by the pros. Special thanks to our contributing photographers for both their time and insights: Shane Ernest (Rare Photography), Tony Gale, Christine Hall, and Helen Melville.

Shutterbug: What types of lighting are your clients looking for in photos these days? What about natural lighting? Is that something clients ask for and how often do you shoot in just natural light? 

Christine Hall: I always shoot in natural light. I believe my clients are looking for an artistic view of their family and sometimes that includes the use of light and shadows.