4 Reasons Your Brand's Video Content Is Weak (and How To Fix It)

Video marketing has increased significantly over the years, and will undoubtedly continue to do so in 2022. According to research from Wyzowl, roughly 86% of businesses use video as a marketing tool — a dramatic increase from 2016, when only 61% of brands did so.

- Jordan French

Simply put, that’s a lot of brands using video.

But just because you’re putting marketing videos out there, doesn’t mean they are delivering the ROI you want. With so much digital noise, it is easy for your own content to get lost in the crowd, particularly if your messaging or video quality isn’t up to snuff.

The good news is that the issues holding back your brand’s video content can be fixed. Addressing some of the most common problems with online video will help you achieve stronger marketing outcomes.

It Lacks That Professional ‘Polish’

While you certainly can film video content using nothing more than your phone, that doesn’t automatically make you into a social video expert. A big problem for many brands is that their video content simply lacks that unique, differentiating touch that catches a person’s eye while scrolling through social media.

This goes beyond your lighting and framing. Low-quality audio or an unprofessional font selection can make your video content come across as amateurish at best.

Remember, first impressions go a long way. If your video content looks like a cheap local TV commercial, customers are unlikely to form a favorable opinion of your brand.

The Messaging Is Off