One of Britain’s top teams could be forced to close if it doesn’t find more sponsors to cover the increased costs from Covid-19.
Canyon-dhb-Sungod has been one of the UK’s most successful teams in recent years and just wrapped up the Tour of Britain – the biggest race of the year for domestic teams – winning both the King of the Mountains and the sprints jerseys.
But with increased costs from racing in Europe, manager Tim Elverson has said he could struggle to fund the team in 2022. “Covid has brought in larger costs, travel is much, much more expensive, you have to put riders in hotels for longer because you have to bubble them. So the costs for a one-day race have nearly doubled,” he said.
“What I thought was a correct budget for this year has been massively impacted. And I’ve ended up personally filling the gap. I can’t do that next year. Therefore I need to find an additional sponsor to fill that gap.”
Elverson said that while his current sponsors were keen to continue he didn’t currently have the deals completed and there was no guarantee that they would be able to cover the additional cost.
He added that he could drop the team’s programme down to try and cut costs but he wasn’t interested in doing that. “I’m not prepared to be worse,” he said.
Denne historien er fra September 23, 2021-utgaven av CYCLING WEEKLY.
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Denne historien er fra September 23, 2021-utgaven av CYCLING WEEKLY.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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CLASSIC BIKE - JOHNNY BERRY
Johnny be good at making beautiful lightweight bikes
UK SCENE - WUNDERKIND HUDSON WINS YORKSHIRE CX
Newly crowned junior hill-climb champ shows his versatility by winning round seven on the mud
WATT WORKS FOR ME TADEJ POGAČAR
The man himself - subject of this special issue - explains the key performance changes behind his record-breaking year
11 WAYS TO POG-UP YOUR PLAN
Tadej Pocačar's performance is out of reach but you can adapt his training to raise your game. Chris Marshall-Bell consults the experts to find out how
Why do modern aero bikes look less aero?
Are today's aero bikes really faster, or is marketing just getting better? Joe Baker investigates...
REVIEW OF THE YEAR
An Olympic year is always special and the cycling season once again delivered a year of highs and lows, from Pogi's triple to Katie Archibald's pre-Olympic trip
MEET THE PARENTS
What made Tadej Pogačar the phenomenon he is today? Chris Marshall-Bell went to Slovenia to meet his mum and dad, Mirko and Marjeta
HALF MAN HALF GOAT
Tadej Pogačar may have had a phenomenal season, but has he done enough to cement his status as the greatest of all time? Chris Marshall-Bell weighs the arguments for and against
Lefevere cashes in his chips and leaves cycling management
The news that Patrick Lefevere will step down as Quick Step boss marks the end of an era, after 22 years in charge
Mathieu van der Poel weighs up skipping Tour de France
Dutchman hints at missing Tour in favour of mtb Worlds bid, reports Tom Thewlis from Dénia, Spain