Despite the Tay debacle, brands from Barbie to Uber are hot on automated messaging platforms.
Richard Smullen says a painfully long wait for a Delta Air Lines customer service rep inspired him to join the world of artificial intelligence.
One night about a year ago, having grown tired of waiting for a phone operator to change his flight, he turned to the airline’s mobile app—only to find he had to scroll through pages upon pages, unable to get what he needed. In the middle of a formal dinner at the time, he decided it would be faster just to message his sister and have her do it for him. It took her two minutes.
"I had kind of an epiphany moment, and this idea arose," he explained.
Smullen founded Pypestream, a 50-person firm that makes automated messaging services for companies around the world. Its mobile platform, which launched this past December, has already amassed 3,500 clients in 50 countries, ranging from utilities like Washington Gas to publishers like Billboard.
Denne historien er fra April 04, 2016-utgaven av ADWEEK.
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Denne historien er fra April 04, 2016-utgaven av ADWEEK.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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News Anchor Of The Year Megyn Kelly
From Trump to ailes, the fox news personality fearlessly faces off with the powers that be—and ends up crushing the cable ratings race.
The Big Bang
Global consultancies are rocking the agency world, creating a new universe of offerings that meld marketing and technology.
DROGA5
Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a “strong soul.”
Ogily
When it comes to leadership changes, 2016 will be remembered as a time of disruption.
The Myth of White Space
'Brands have to stand out in an obvious crowd—not stand alone in an unusual spot that no one cares about.'
Brand Phelps
Can the greatest olympian in history be as dominant out of the pool as he was in it?
Masters Of Their Domain
WHY DIGITAL BRANDS ARE KILLING IT IN ECOMMERCE. BY LAUREN JOHNSON
Winners' Playbook
BRANDS OFTEN FIND THAT WHEN THEY AIM TO DO GOOD, THEY ALSO END UP DOING WELL. HERE ARE FOUR RULES TO KEEP IN MIND. BY DAN TYNAN
Flipping The Disruption Script
THE FORTUNE 500 SHOULDN’T REST ON THEIR LAURELS OF HAVING A FIRST-TO- MARKET ADVANTAGE.
MCCann
All things old were new again in 2017 as McCann dominated the U.S. agency landscape with a string of wins and created the most-discussed campaign of the year in Fearless Girl.
