Two years later, Apple has finally delivered, unveiling the all-new HomePod mini that unlocks exciting possibilities for Siri and the Apple ecosystem. Echo Dot and Nest Mini watch out: there’s a new smart speaker kid on the block!
INTRODUCING HOMEPOD MINI
At Apple’s Special Event this October, watched by millions of consumers and tech critics around the world, Tim Cook decided that the company should lead not with the introduction of the all-new 5G iPhone 12 range, but an altogether different device. The HomePod mini has been rumored for a number of years, designed to help Apple better compete with the likes of Google Nest Mini and Amazon Echo Dot - small, sub-$50 smart speakers that have changed the game and allowed consumers to build their own smart homes on a budget. In typical Apple style, HomePod mini arrived fashionably late to the party - more than two years after the launch of the original HomePod - which was controversial, to say the least. The original cost $350 at launch and struggled against competitively-priced offerings from Google, Amazon, and Facebook. Following low sales, Apple dropped the price of HomePod to $299 in the United States and has since offered sub-$200 promotions through resellers. Though HomePod is undoubtedly superior to the cheaper Echo and Nest devices, Apple’s pricing and marketing strategy meant the device has struggled to make an impact. With the introduction of HomePod mini, Apple could finally crack into the smart home sector.
Denne historien er fra December 25, 2020-utgaven av AppleMagazine.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra December 25, 2020-utgaven av AppleMagazine.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
NEW JERSEY OFFSHORE WIND FARM CLEARS BIG FEDERAL HURDLE AMID ENVIRONMENTAL CONCERNS
The federal government gave a key approval this week to an offshore wind farm in New Jersey, even as residents in the town where its power cable would come ashore worry it could go through underground toxic waste that’s still being cleaned up.
AUSTRALIA'S ONLINE DATING INDUSTRY ADOPTS CODE OF CONDUCT TO KEEP USERS SAFER
A code of conduct will be enforced on the online dating industry to better protect Australian users after research found that three-in-four people suffer some form of sexual violence through the platforms, Australia’s government said this week.
PARENTS WILL HAVE TO SET ASIDE SOME EARNINGS FOR CHILD INFLUENCERS UNDER NEW CALIFORNIA LAWS
Parents in California who profit from social media posts featuring their children will be required to set aside some earnings for their minor influencers under a pair of measures signed by Gov. Gavin Newsom.
WARREN BUFFETT BUYS REST OF BERKSHIRE HATHAWAY'S UTILITIES.BUT INVESTORS MUST GUESS AT THE PRICE
Warren Buffett’s Berkshire Hathaway is buying the rest of its utility unit from the estate of a longtime board member who died three years ago, but it’s not clear exactly how much it will pay for that 8% stake in the massive utility business.
SPACEX LAUNCHES RESCUE MISSION FOR 2 NASA ASTRONAUTS WHO ARE STUCK IN SPACE UNTIL NEXT YEAR
SpaceX launched a rescue mission for the two stuck astronauts at the International Space Station, sending up a downsized crew to bring them home but not until next year.
TESLA POSTS FIRST QUARTERLY INCREASE IN DELIVERIES, BUT SHARES SLUMP WITH INVESTORS HOPING FOR MORE
Low interest financing, sweet lease deals, price cuts and free charging boosted Tesla’s global deliveries in the third quarter, the first increase this year for the electric vehicle maker.
ARKANSAS SUES YOUTUBE OVER CLAIMS THAT THE SITE IS FUELING A MENTAL HEALTH CRISIS
Arkansas sued YouTube and parent company Alphabet this week, saying the video-sharing platform is made deliberately addictive and fueling a mental health crisis among youth in the state.
EPIC GAMES SUES GOOGLE AND SAMSUNG OVER PHONE SETTINGS, ACCUSING THEM OF VIOLATING ANTITRUST LAWS
Video game maker Epic Games sued Google and Samsung this week, accusing the tech companies of coordinating to block third-party competition in application distribution on Samsung devices.
JAPANESE SPONSORS TOYOTA BRIDGESTONE AND PANASONIC END OLYMPIC CONTRACTS
The International Olympic Committee’s three major Japanese sponsors — Toyota, Panasonic and Bridgestone — are terminating their contracts.
SATELLITE SERVICE DIRECTV BUYS RIVAL DISH AS IT FIGHTS THE ONSLAUGHT OF STREAMING SERVICES
DirecTV is buying Dish and Sling, a deal it has sought to complete for years, as the company seeks to better compete against streaming services that have become dominant.