Founded in the year 1993, Pearl Academy is a leading design, fashion and creative business institutes in India with over 30 undergraduate and post-graduate programs as its offerings, it has a profound presence in Delhi, Jaipur and Mumbai.
Marketing has evolved over the years; witnessing paradigm shifts propelled by technological advancements and socio-economic developments in the country. Internet penetration across India is one of the significant events that has affected marketing over the last three decades. With close to 481 million online users in India, the digital industry is fast-evolving at the same time. Owing to this, the dynamic platform of digital marketing has witnessed a lot of progression and development.
Technology has played a significant role in shaping up the marketing industry. The right set of marketing tools play a pivotal role in building brand imagery with the target audience. With the growth of digital platforms, marketers can now measure the outcome of campaigns leading to higher business efficiency. With the advent of search engine and content targeting services such as content marketing, data analytics, predictive analysis and many others. Brands today are better aided to understand consumer behavior and preferences.
Today, marketers focus on personalizing the content, making it more engaging and optimizing it with the changing technology. Making better and faster decisions with data is becoming critical for marketing organizations. And with new technologies coming up every day, marketers are looking to adapt and evolve analytical strategies, skills, and data solutions to stay competitive. In the last couple of years, education industry has seen a surge in usage of digital marketing tools by the brands. Some of the key industry trends witnessed are chatbots, inbound marketing, amplification of videos, etc. These tools have enabled brands to increase consumer engagement rate through personalized content.
Denne historien er fra May 2018-utgaven av Siliconindia - India Edition.
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Denne historien er fra May 2018-utgaven av Siliconindia - India Edition.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
FROM SERVICE TO EXPERIENCE: REDEFINING CUSTOMER ENGAGEMENT IN THE INDIAN IT SECTOR
Pika Exports, an exports-based company mainly exporting textiles, home textiles, and floor coverings to the European and US markets, Prateek has been instrumental in driving the growth and expansion of the company, securing multiple large contracts with major retailers and distributors, increasing the revenue by 50 percent, and enhancing the brand recognition and reputation in the industry. He is also an angel investor, supporting and mentoring promising startups and entrepreneurs in the e-commerce and fashion sectors.
SIGNIFYING ROLE OF NANOTECHNOLOGY & NANOFIBERS IN THE TEXTILE INDUSTRY IN INDIA
Pika Exports, an exports-based company mainly exporting textiles, home textiles, and floor coverings to the European and US markets, Prateek has been instrumental in driving the growth and expansion of the company, securing multiple large contracts with major retailers and distributors, increasing the revenue by 50 percent, and enhancing the brand recognition and reputation in the industry. He is also an angel investor, supporting and mentoring promising startups and entrepreneurs in the e-commerce and fashion sectors.
CALLERDESK: Providing Advanced Technology Based Voice Communication Solutions to Businesses
The Global Communication Platform as a Service (CPaaS) market is expected to touch $119.61 billion by 2031, growing at an impressive CAGR of 29.66 percent during 2024-2031.
WHY INDIAN ORGANISATIONS NEED A CYBER RESILIENCE STRATEGY FOR BUSINESS CONTINUITY
Sathish Murthy is an experienced regional engineering and technology solutions leader, who brings over two decades of experience in the information and communications technology industry. He is focused on helping customers to transform their business by harnessing the power of data and protecting their data.
THE OFFSHORE INDUSTRY IN INDIA: TRENDS & FUTURE PROSPECTS
With over 40 years of experience in the oil and gas industry, ship management, seafaring, and entrepreneurship, Rakesh brings extensive expertise in administration, operations, quality management, project management, and business development across international settings. In international settings, he has adeptly overseen high-performing, multicultural, and cross-functional teams across Brazil, Kuwait, Bahrain, UAE, South Korea, China, Angola, Maldives, India, and Singapore.
YOUTUBE SHOPPING EXPANDS IN INDIA TO EMPOWER CREATORS & VIEWERS
Google-owned YouTube announced the expansion of shopping features in India, it said, which will focus more on opening new revenue opportunities for creators and help viewers discover products from their favorite channels.
INVESTIGATING PSYCHOLOGICAL EFFECTS OF SOCIAL MEDIA ON TEENAGERS
Today's teenagers can't even picture social networking sites not being an alternative to their ordinary lives. These sites are now the primary communication, identification, and interaction means. However, the issue of social media's effect on adolescents' mental health has recently become a topic of debate.
DOVE SOFT LIMITED
A Leading Name Renowned for Innovating Comprehensive Industry-Changing CPaas Solutions
FROM SERVICE TO EXPERIENCE: REDEFINING CUSTOMER ENGAGEMENT IN THE INDIAN IT SECTOR
A decade ago, during AI's nascent stages, the definition of exemplary customer service centered on optimizing touchpoints and developing attractive products.
THE IMPACT OF TECHNOLOGY ON LEADERSHIP IN THE MODERN WORKPLACE
Zubin Zack is a business leader, with a career spanning more than two decades, Zubin has worked with more than thousands of clients, including many multinational corporations, from which 30 are among the top 100 Fortune Best Places to Work. He has actively participated in numerous public speaking events and roundtable discussions where he not only gave insights on business issues but also provided assistance and guidance on subjects like modern leadership, international business and culture building.
