The Chemistry of Fragrance
Emirates Woman|May 2021
Dan Terry, Founder of Oo La Lab in Alserkal Avenue, shares how this bespoke olfactory experience was born
SARAH JOSEPH
The Chemistry of Fragrance

Can you talk us through your career? I’ve always had a sensitivity towards the senses and the power of human experience. However, my calling was to eventually tell beautiful stories. Discovered over fifteen years ago when I was living in Australia, I uncovered my potential through this immersive storytelling ability that fragrances imbued. I subsequently lived in Hong Kong and then Singapore, which helped to develop my personal taste further which has also matured to include an Asian sensibility. As a business owner I have been involved in many roles over the years which include brand consulting, fragrance evaluation, product design and hands-on production. Overall, designing perfumes is a mix of art and time, which I have more of these days that I dedicate to the practice. While for the most of it, I’m self-taught, I have learned from my partners and perfumer colleagues over the years to refine my approach. Through Oo La Lab and other brands inside our portfolio, we have imagined a newly evolved fragrance industry catering to empowered and sensorial consumers.

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