These entrepreneurs found new ways to take one of our national treasures to market – and turned their businesses into major brands, not just locally, but internationally.
Business : Africans Extracts Rooibos
Owners : Rob Tiffin and Sarah Hetherington
Start-up Costs : 'The seed funding for African Extraxts Rooibos was about R250 000, because the business was already well established as a supplier of bath and body gift ranges.'
Turnover : 'The annua turnover is now about R60 million
Just one pinch of this could make 10 cups of strong rooibos,’ Rob Tiffin says, showing us a large barrel of amber-coloured rooibos powder used in all of the African Extracts Rooibos skincare products.
Back in 2000, Rob was approached to develop rooibos-based skin products for the European market by his UK agent. His company, Scentpac, had already been manufacturing various bath and body products, potpourri and toiletry gift sets. After a few years, he and his wife, Sarah Hetherington, former beauty editor of Femina magazine, decided to focus on the South African market and capitalise on existing knowledge of the health benefits of rooibos. And so African Extracts was born.
Today the brand has grown to become one of SA’s most popular skincare products, making appearances in stores such as DisChem, Clicks and all major supermarkets.
‘We wanted to develop an FMCG product,’ says Sarah – ‘a fast-moving consumer goods item that is easily accessible and, most importantly, affordable!’
Denne historien er fra February 2017-utgaven av Fairlady.
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Denne historien er fra February 2017-utgaven av Fairlady.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
'DESIRE IS NOT WHAT MATTERS'
Emily Nagoski wrote the book on women and desire - literally. And then her own sex life dried up. Here's what a prolonged sex drought (and a load of research) taught her about maintaining intimacy in a long-term relationship.
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TREATMENT PLAN ON YOUR MARKS
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IS YOUR HOME MAKING YOU SICK?
Leaks, damp and poor ventilation in old or poorly built new homes are being fingered for a growing health concern: mould.
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The Korean word 'nunchi' describes 'the ability to be sensitive to other people's moods and thoughts'. It's an underrated skill that we seem to have lost.
How to write a memoir
Whether you want to share your experiences and insights with the world, leave a legacy or track pivotal experiences for yourself, writing your memoir can be a grand and worthwhile adventure. Here's some advice on how and where to begin.
