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Beauty On Duty
Femina Salon and Spa
|Femina Salon And Spa-DEC-2019
Clean beauty has blossomed into a mass movement. Shruti Shukla gives you the lowdown on pursuing the eco-friendly initiative that’s taking over the world
With a responsibility towards the environment, clean beauty has allured followers the world over. Call it by any other name—natural, green, vegan, cruelty-free, or organic—in essence, safe beauty products made with honest formulations and sustainable resources are driving the clean beauty movement. Easy access to knowledge, and the rise of conscious customers has fuelled the demand conscientious beauty products, which are no longer considered a luxury. “Today, consumers are well aware of the processes and ingredients involved in manufacturing. Brands have to ensure that everything, right from sourcing, producing, packaging, and selling is accounted for ethically,” says Yash Hisaria, CEO, St. D’vence.

WHAT’S BUZZING?
The move towards a healthier, wellness-oriented lifestyle has not only transformed people’s attitude towards what is perceived as beautiful, but has also led to an increased demand for eco-friendly resources. Here’s a deeper insight into the most popular labels of the movement:
FARM TO TABLE: ORGANIC BEAUTY
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Femina Salon and Spa
Secret Of Safe Shampooing
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HEAD IN THE CLOUDS
Check out these fresh styles that will get your client summer ready, says Eden Noronha
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An all-time dairy favouirte, yoghurt is making old and easy DIY remedies popular again, making life seem beautilicious!
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If your client has unmanageable, unruly hair, you can suggest a number of ways to help her tame the wild locks, says Neeta Karnik
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DEWY DAZE
One of the most difficult looks to pull off is the glossy one, but it is also our favourite. Shiny eyelids or gloss-smeared lips always feel a little more luxe. Makeup artiste Cynthia Williams shows you how to make it all about the gloss—perfect spunk for spring
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Celebrity hairstylist Aalim Hakim talks about the nature of business with Eden Noronha
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