Gone are the days when a bright complexion, light eyes and waif-like figures were regarded as the only standard measures of beauty. The paradigm shift is now towards an all-encompassing structure, which celebrates individuality. People are finally waking up to the fact that not everyone has the same skin, hair, or body type, and that need to be taken care of differently. Accepting diversity and enhancing what makes each person unique, has given rise to one of the biggest trends of the decade—beauty customisation.
An increasing number of brands are promoting inclusivity in order to cater to a larger audience while also garnering best results through a personalised approach. CEO of SkinKraft Chaitanya Nallan believes, one in three women will move towards customised products by 2025. “A confluence of three significant trends: Mass internet adoption, enabling feedback loops and user input, AI-enabled understanding of ingredient effectiveness, and modern manufacturing technologies will cause a major shift in the market. Massproduced products will exit, making way for customised products in the hair, skin, and beauty segments. This will simplify consumers’ choices and end the unrewarding cycle of experimentation,” she states.
Understanding custom care
Denne historien er fra September 2019-utgaven av Femina Salon and Spa.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Denne historien er fra September 2019-utgaven av Femina Salon and Spa.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Secret Of Safe Shampooing
Does your client find it difficult to manage her dry and frizzy hair? Suggest she switch to a sulphate-free shampoo, says Aishwarya Acharya
Aid For Flawless Skin
If your client is looking for a natural multi-functional ingredient for skincare, the answer lies within her kitchen, says Shruti Shukla
BOTANICAL BASICS
Go green for your next manicure by adding a touch of organic glam to your look
SHIELD IT BETTER!
If you deal with clients who are reluctant to include sunscreen in their skincare routine, it’s time you explain them reasons to do so
HEAD IN THE CLOUDS
Check out these fresh styles that will get your client summer ready, says Eden Noronha
MUST-HAVES
Help your clients discover what a good product can do for their skin and hair. We have the crème de la crème right here
DARE TO DAIRY
An all-time dairy favouirte, yoghurt is making old and easy DIY remedies popular again, making life seem beautilicious!
FIGHT THE FRIZZ
If your client has unmanageable, unruly hair, you can suggest a number of ways to help her tame the wild locks, says Neeta Karnik
DEWY DAZE
One of the most difficult looks to pull off is the glossy one, but it is also our favourite. Shiny eyelids or gloss-smeared lips always feel a little more luxe. Makeup artiste Cynthia Williams shows you how to make it all about the gloss—perfect spunk for spring
BORNE LEGACY
Celebrity hairstylist Aalim Hakim talks about the nature of business with Eden Noronha