Make-Up With Sid

Bollywood’s heartthrob Siddharth Malhotra is the new face of MyGlamm’s ‘LIT’ collection. But how did this unlikely association come about? finds out.

Tell us about this association and the collection.

I’m the face of MyGlamm’s new campaign, introducing their new LIT collection. The collection is all about fun, exciting, bold colours. I think the colours represent today’s young ladies: confident, strong, self-assured, and unafraid to express themselves. I hope their men clear the ‘test’ with flying colours.

What was your experience like?