THE MUSEUM OF LIVING HISTORY

Creating a timeless piece of experience-centric design place like The Museum of Living History for a prominent group like Mahindra's was a feat

Luckily, Ar. Harsh Manrao and his team at Figments Experience Lab, Pune, were up for the challenge.

Careful curation of the spatial narrative goes through the four mediums- installations, films, objects, and digital experiences. They added depth to the narrations and continually updated them. These narratives are overseen by well-researched stories that become the artists' briefs.

Quite a few acclaimed artists, artisans, digital creators & filmmakers were picked after consideration and given continuous briefs to update their stories. They added their personalities to the final exhibit. Each artist recreated the story's soul through the medium they work.

The thought is different for the museum. They do not want to narrate their brand story through just the repository of artefacts. It will be through specially commissioned art stores speaking the tale of Mahindra's core values & principles, multiple businesses, history and future outlook.