unparalleled italian craftsmanship
d+a|Issue 134
Filippo Arnaboldi, Chief Executive Officer of Frette, tells us how this luxury lifestyle Italian brand is moving forward with times yet not forgetting about its existing legacy.
unparalleled italian craftsmanship

As CEO of Frette, Filippo Arnaboldi has strengthened the 160-year-old brand’s global expansion across retail, wholesale, e-commerce and hospitality. He has also enhanced its awareness and desirability while maintaining Frette’s core values. Arnaboldi joined Frette in 1999 and was appointed CEO in 2017. Prior to that, he has held senior management positions with the company, including Vice President and General Manager of Frette North America.

In recent years, Arnaboldi has been focusing on the evolution of the brand’s product assortment and organic partnerships to support its positioning and growth as a leading luxury lifestyle brand.

You have been in the industry for a long time. What are some of the changes in your target audience’s requirements that you’ve observed in recent times?

Tastes are ever-changing and vary from person to person, so it’s important for us to strategically evolve our product offering and expand our services to meet the needs of the modern consumer.

In addition to refreshing our foundation of timeless pieces each season, we recently began to transition beyond the bedroom and bathroom. While we have crafted loungewear for women and men for decades, we now also offer our clients accent pieces for the home, such as throws, decorative pillows, and home fragrances. Frette is more than luxury linens – we are a luxury lifestyle brand that our clients can experience in many aspects of their life.

What are some of the new trends we should anticipate in the world of luxury linens?

Since 2016, the brand has given up the concept of “seasonality”. We want to introduce new products that interior designers and both new and existing clients can seamlessly pair back to existing assortments.

Denne historien er fra Issue 134-utgaven av d+a.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra Issue 134-utgaven av d+a.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA D+ASe alt
Tailored For The Curious Explorer
d+a

Tailored For The Curious Explorer

The new Alma House at the New Bahru enclave reflects the collaborative spirit of a school environment.

time-read
3 mins  |
Issue 134
Eco And Egalitarian
d+a

Eco And Egalitarian

Can a building represent a culture? Berrel Kräutler Architekten's sensitive renovation of the Embassy of Switzerland in Singapore stimulates discourse.

time-read
3 mins  |
Issue 134
Building A Green Home
d+a

Building A Green Home

This semi-detached house by Zivy Architects explores passive tropical design, the delight in architecture and the issues of multi-generational living.

time-read
4 mins  |
Issue 134
The Natural Balance
d+a

The Natural Balance

Inspired by the serene beauty of dewdrops, the Antao Collection by Villeroy & Boch transforms bathrooms into wellness sanctuaries, combining sustainability with timeless elegance.

time-read
2 mins  |
Issue 134
Inspiring Creativity And Exploration
d+a

Inspiring Creativity And Exploration

The new Hafary House at Lavender reflects the brand’s vibrancy and innovation, as well as provide an inspiring and engaging space for customers.

time-read
2 mins  |
Issue 134
Home Is Where The Heart Is
d+a

Home Is Where The Heart Is

A vacation house is reimagined for a multi-generational family to gather for holidays in the bucolic setting of Yongjia in Zhejiang, China.

time-read
4 mins  |
Issue 134
balancing act: nature and humanity
d+a

balancing act: nature and humanity

In this inspiration-led series, we asked Jay Liu and Alex Liu, co-founders of Right Angle Studio, to dream up a unique interior concept using mainly items from Space Furniture.

time-read
2 mins  |
Issue 134
rethinking, remaking, reframing
d+a

rethinking, remaking, reframing

Aoki Akio, the founder of DESIGNART TOKYO discusses the importance and legacy of Tokyo's eminent art and design event, particularly for young creatives.

time-read
5 mins  |
Issue 134
rebuilding communities
d+a

rebuilding communities

Shift2024, the much-anticipated conference returns with a stellar line-up of prolific architects making their mark in Asian urban design.

time-read
7 mins  |
Issue 134
unparalleled italian craftsmanship
d+a

unparalleled italian craftsmanship

Filippo Arnaboldi, Chief Executive Officer of Frette, tells us how this luxury lifestyle Italian brand is moving forward with times yet not forgetting about its existing legacy.

time-read
4 mins  |
Issue 134