Ramesh Somani: Why do you think the new Exter would be a groundbreaking product in its segment?
Tarun Garg: Ever since we introduced the name Exter back in February, the response has been phenomenal because we believe this car is path-breaking. The kind of things we have done in terms of safety with six airbags as standard and, of course, the SUV body type, which is the flavour of the market.
RS: Why the name Exter? What was the thought process behind it?
TG: Two things brought in the name - Exter. One is - we have always tried to think out of the box; since the time Hyundai came to India, we have believed in pushing the envelope. The second thing is especially when you look at millennials - the whole spirit of being outside, enjoying your drive and having a fun life. I think that's pretty much the whole spirit of really not only thinking outside but doing things which set the adrenaline up. The name Exter perfectly resembles all of these characters.
RS: Hyundai has a full-fledged SUV lineup ranging from the Tucson, Creta and then there's sub-compact SUV Venue. Now, we have the Exter too. When can we expect to see a coupe SUV?
TG: If you see our SUV segment, Exter is now our 8th car in that segment. We are very proud that now we have a full range of SUVs. If you remember, it was 2015 when the Creta was launched, and we are proud of its success. We strongly believe that in the less than 10 lakh Rupees segment, Exter could really become a big game changer because there are so many customers from hatchbacks and, of course, for people who are looking for a lot of space, technology and imagery. I believe Exter will really draw in customers.
RS: What took you so much time to bring up Exter in the Indian market?
Denne historien er fra August 2023-utgaven av BBC TopGear India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra August 2023-utgaven av BBC TopGear India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Does It Fly?
2024 TVS APACHE RR 310 ₹2.75 Lakh - ₹2.97 Lakh (ex-showroom)
Is It A Scooter? Is It A Bike? No! It Is The BMW CE 02
It is rare when you come across a moment where a company brings out a vehicle into the market without knowing who exactly they want to sell it to.
Aston Martin Valkyrie
The Aston Martin Valkyrie still looks like nothing else on four wheels. Probably because it isn’t.
ONE-MAN BAND
We are a cynical bunch of people as we try our best to narrow down our vision and focus on the things that are lacking.
CRISIS AVERTED! THE EXISTENTIAL KIND
Finally, the Yezdi Adventure won’t be suffering from an existential crisis anymore.
ROYAL ENFIELD HIMALAYAN
ALTHOUGH IT IS A PERENNIAL ORDEAL FOR ANY MOTORCYCLIST to feel sad while parting ways with a motorcycle, it became even sadder for me this time around.
TVS APACHE RTR 310
THE FIRST THING I WANT TO SAY IS - “IT IS A MENACE ON WHEELS”.
ACE OF BASE
What happens when you take Porsche's old school entry level model and give it a very not entry level upgrade? This is a 914 as you've never seen it before
MOMS KNOW BEST
Volvo's XC90 was the stereotypical Soccer Mom car. So how will the all-electric EX90 be received among the soccer pitches of Orange County?
THE THEORYOF EVOLUTION
Ridged bladder seats, an inflating steering wheel and an AI track day coach... has Lotus hit on the supercar’s future, or gone mad’?