Ramesh Somani: Why do you think the new Exter would be a groundbreaking product in its segment?
Tarun Garg: Ever since we introduced the name Exter back in February, the response has been phenomenal because we believe this car is path-breaking. The kind of things we have done in terms of safety with six airbags as standard and, of course, the SUV body type, which is the flavour of the market.
RS: Why the name Exter? What was the thought process behind it?
TG: Two things brought in the name - Exter. One is - we have always tried to think out of the box; since the time Hyundai came to India, we have believed in pushing the envelope. The second thing is especially when you look at millennials - the whole spirit of being outside, enjoying your drive and having a fun life. I think that's pretty much the whole spirit of really not only thinking outside but doing things which set the adrenaline up. The name Exter perfectly resembles all of these characters.
RS: Hyundai has a full-fledged SUV lineup ranging from the Tucson, Creta and then there's sub-compact SUV Venue. Now, we have the Exter too. When can we expect to see a coupe SUV?
TG: If you see our SUV segment, Exter is now our 8th car in that segment. We are very proud that now we have a full range of SUVs. If you remember, it was 2015 when the Creta was launched, and we are proud of its success. We strongly believe that in the less than 10 lakh Rupees segment, Exter could really become a big game changer because there are so many customers from hatchbacks and, of course, for people who are looking for a lot of space, technology and imagery. I believe Exter will really draw in customers.
RS: What took you so much time to bring up Exter in the Indian market?
Denne historien er fra August 2023-utgaven av BBC TopGear India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra August 2023-utgaven av BBC TopGear India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Mi5 SILENT, POSH AND LETHAL!
With its reimagined design language, BMW has done what it does best-divided opinion with the kind of fervour usually reserved for debates about pineapple on pizza.
A VIRAL ESCAPE
The last time I visited Hampi in Karnataka was back in 2021, just as the world began to shake off the COVID-19 travel bans.
FROM UNDERDOG TO CHAMPION
Thierry Neuville's Journey to WRC Glory
Max Verstappen: FOUR-TIME CHAMP UNDER THE VEGAS LIGHTS
From dominance to resilience, Verstappen cements his legacy while Mercedes shines in Sin
VOLKSWAGEN VIRTUS GT PLUS SPORT: SEXY+SPORT
Volkswagen has a knack for keeping their loyal and enthusiastic customers grinning from ear to ear. The German manufacturer has almost become synonymous with build quality, safety and performance.
BE GE AND XEV 9E Sexy and Ballsy!
Starting a review can be quite a challenge, especially when it's hard to pinpoint the flaws!
CAPTURING THE ESSENCE
Chilly, cold mornings and Mumbai is a rare combination that we seldom see in this part of our beautiful country.
BATTLE OF TWO GOLIATHS
When Luxury Meets Performance, Who Takes the Crown?
THE E-MPV THAT DARES TO DREAM BIG
The MPV market, dominated for aeons by Toyota's Innova, has always felt like a rather predictable place. It's the type of vehicle you buy not out of passion but practicality-like a pair of orthopaedic shoes.
IMPRACTICAL YET IRRESISTIBLE
Exactly ten years ago, I took my first international trip. It was to Bahrain, a country of endless desert and skyscrapers, where my aunt and uncle lived. Among their friends and neighbours, one particular gentleman, upon learning I was a budding petrolhead, took an entire day off work to take me around the city’s showrooms to see some “normal” Middle East traffic.
