Change may be the only constant, but the inertia we mortals exhibit in adapting to new things in life is disproportionately high. One wouldn't need to turn the clock back too many years to recall how adamant we were when petrol-powered cars had just begun to lose momentum in the market, because diesel in small cars presented a more viable solution to motoring needs. A few years later, when the time came to switch to turbo-petrol, the jump was anything but sudden. And it won't be wrong to assume that the inevitable phasing out of diesel won't be an overnight process, either. Electric cars? Well, while there's been quite some keen interest from the market, many would describe which as a paradigm shift. But the chances of spotting new EVs rolling out of dealerships like hotcakes will be a bit far-fetched. Unless, of course, there's a car that can help us reset, drop all the preconceived notions, and accept the much cleaner and greener mode of transport with no apprehensions. A touch too much to ask, you'd think, but the Kia EV6 has you covered!
For it to be a halo product, what's required is something that doesn't just do great brand building but also tells people the extent of a carmaker's expertise in what may appear like a cost-no-bar segment. Its positioning commands the inclusion of features that may otherwise be missing in similarly priced cars. Similarly, for customers to take it seriously, there has to be more than just a price differential at play. And let's also not forget that 'value' as one goes up the ladder mightn't equate to how large an infotainment screen is, but instead how well the car stacks up when parked next to vehicles from a segment or two above.
Denne historien er fra June 2023-utgaven av Motoring World.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Denne historien er fra June 2023-utgaven av Motoring World.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
STRIKE HARD!
The KYT Striker lands a tough blow in the entry-level helmet segment in India
SHUTTER SPEED
Performance benchmarks from the Y2K era get together for 36 frames of action
OLD FLAMES
They say that getting old isn't for the faint of heart.
SPEED OF LIGHT
Three of the sportiest 125cc motorcycles go head to head for all the glory
QUESTION IT ALL
Everyone has an answer, but what's the right question?
SINGLE DOUBT
In a world that goes gaga over multi-cylinder engines, these singles will steal your heart
HYBRID HAVOC
The Lexus RX 500h F Sport breaks away from the mould, with its bold styling and sport-tuned performance
LIGHT SPEED
BMW’s new luxury EV sedan has supercar-level performance. Naturally, we had to go out and experience it
V8 WHAT?
We test the world's most powerful 2.0-litre engine to see if it can truly replace a V8
NEWFOUND DZIRE
Smarter, safer, and loaded with features, the new Dzire is ready to remind us why it's ruled the segment for ages