THE SECOND COMING

Citroën India's second ever product is ready to make a splash

There's a new hatchback in town which, surprising as it may seem to many marketers, isn't referred to as an SUV. Those responsible for developing this new car emphasise the fact that they didn't want to copy what everyone else was doing. Take one close look at Citroën's latest and you'll realise what they mean. Furthering the respectable position Citroën has achieved with the excellent C5 Aircross, the brand is now looking at widening its appeal with the approachable and equally appealing Citroën C3 hatchback.

Set to be launched this month, the C3 is all set to make space for itself in the B-segment hatchback arena, which is currently populated by a mix of hatchbacks and micro-crossover SUVs. With over 90 percent localisation, you can be sure that when it reaches the market, its prices will be competitive. The prospective buyer will also be happy to learn that the brand is going to extend the oft-appreciated Citroën ownership benefits to C3 customers, too. These include the fantastic Service on Wheels, the ability to buy cars online through its ATAWADAC philosophy, world-class 'phygital' showrooms, which were incepted much before the world's dependence on digital shopping due to the pandemic increased, and a variety of trade-in and finance plans.