Enriching Rice with Essential Nutrients
BW Businessworld|August 26, 2023
ENSURING access to proper nutrition is a crucial component of public health and a fundamental role of the welfare state. In a resolute move on Independence Day 2021, Prime Minister Narendra Modi announced a strategic initiative to counter micronutrient deficiencies and malnutrition by mandating the fortification of rice across all social safety net programmes by 2024.
Amit Kapoor and Mukul Anand
Enriching Rice with Essential Nutrients

A significant span of three years has transpired post the announcement, positioning fortified rice for distribution in every district of each state, barring those mainly reliant on wheat consumption. The principal objective is to enrich rice with essential nutrients, particularly in regions where rice serves as a dietary cornerstone, thus concurrently mitigating micronutrient deficits.

Rice, being a staple sustenance for 65 per cent of India’s populace and a staple within government safety net programmes, holds immense potential for enhancing nutrition by incorporating essential vitamins and minerals. The concept of nutrition access encapsulates various dimensions, including Accessibility, Availability, Acceptability, Affordability, Adequacy, and Awareness. Together, these aspects shape the convenience and effectiveness individuals experience when accessing and utilising these vital services.

Accessibility involves the ease of accessing a service based on its location, considering both proximity and time. India’s efforts in social assistance target vulnerable segments, leveraging three existing programmes to enhance nutrition via food fortification: Public Distribution System (PDS) for 800 million individuals, PM Poshan School Lunch Programme for 118 million students, and Integrated Child Development Services (ICDS) for 110 million recipients. Integrating fortified rice into these schemes combats micronutrient deficiencies at scale, improving accessibility. Proximity of ration shops, provision of school meals, and availability of nutrition centres enhance access. These initiatives, well-tuned at the grassroots level, exhibit India’s administrative efficiency and sustainable resource use, ensuring ample service provision.

Denne historien er fra August 26, 2023-utgaven av BW Businessworld.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra August 26, 2023-utgaven av BW Businessworld.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA BW BUSINESSWORLDSe alt
The Rise and Evolution of Coffee Culture in India
BW Businessworld

The Rise and Evolution of Coffee Culture in India

AS A BANGALORE native, South Indian filter ‘Kaapi’ has always been a significant part of our tradition.

time-read
3 mins  |
September 21, 2024
The Daily Ground Goes Desi
BW Businessworld

The Daily Ground Goes Desi

Success in Tier-2 and Tier-3 cities hinges on several key factors, with one of the most important being the ability to offer high-quality products at an accessible price point

time-read
6 mins  |
September 21, 2024
Cracking The Indian Code
BW Businessworld

Cracking The Indian Code

TARUN JAIN, CEO of Tim Hortons India believes in creating an experience at cafes by blending global quality, local flavours and affordability

time-read
3 mins  |
September 21, 2024
Making Coffee the New Chai in India
BW Businessworld

Making Coffee the New Chai in India

Affordable, great-tasting coffee made fast-abCoffee is reshaping how India drinks coffee

time-read
3 mins  |
September 21, 2024
Scripting A New Era Of Coffee In India
BW Businessworld

Scripting A New Era Of Coffee In India

From a bootstrapped startup to international expansion, NOTHING BEFORE COFFEE is brewing its way to the top by challenging the giants of the coffee industry with innovation, personalisation, and sustainability

time-read
3 mins  |
September 21, 2024
"Driven By A Younger Demographic, Coffee Culture Is On The Upswing"
BW Businessworld

"Driven By A Younger Demographic, Coffee Culture Is On The Upswing"

SUNIL D'SOUZA, Managing Director and CEO of Tata Consumer Products, discusses the company's strategic growth in India's booming coffee market, focusing on premiumisation, innovation, and expanding consumer experiences both at home and in cafés, in this exclusive conversation with BW Businessworld's Tarannum Manjul

time-read
3 mins  |
September 21, 2024
Fresh Brew, Big Ambitions
BW Businessworld

Fresh Brew, Big Ambitions

From startups to stores, Beanly's Samayesh Khanna and Rahul Jain elevate India's coffee culture by making freshly brewed coffee a daily delight

time-read
3 mins  |
September 21, 2024
"On Track To Become India's Top Café Chain"
BW Businessworld

"On Track To Become India's Top Café Chain"

In an exclusive interview, RAJAT AGRAWAL, CEO of Barista Coffee, shared insights on the company's current market position, expansion strategies, and its response to growing competition

time-read
3 mins  |
September 21, 2024
"Ensuring A Seamless Coffee Experience Outside The Cafe Is The Next Big Thing To Watch Out For"
BW Businessworld

"Ensuring A Seamless Coffee Experience Outside The Cafe Is The Next Big Thing To Watch Out For"

In an exclusive conversation with BW Businessworld's Resham Suhail, Third Wave Coffee CEO RAJAT LUTHRA and its Co-founder AYUSH BATHWAL delve on how they are navigating the competitive landscape, going beyond retail and tapping changing consumer preferences

time-read
3 mins  |
September 21, 2024
Go Glocal
BW Businessworld

Go Glocal

Crafting experiences with a glocal touch, Tata Starbucks CEO SUSHANT DASH is credited with pioneering personalised coffee culture in a tea-loving nation

time-read
3 mins  |
September 21, 2024