While the Consumer Electronics Show in Las Vegas is best known as an annual excuse to marvel at outlandish gadgets, Dirk Hilgenberg, head of Volkswagen AG's software unit, came to this year's show in early January looking for a different kind of tech product: software engineers.
The 58-year-old German auto executive turned his CES booth, a colorful stack of shipping containers, into a makeshift hiring hall with the words "JOIN US" emblazoned across the side. His unit, dubbed Cariad, has quintupled its headcount to about 6,600 since its formation in July 2020, and Hilgenberg hopes to hire an additional 1,700 people this year.
To lure attractive candidates, he's taken a liberal approach to remote work and made English Cariad's de facto language-a concession for an automotive behemoth built on proud German engineering.
Cariad's goal, as he told a Bloomberg Businessweek reporter, is "tapping into the talent and experience pool of US companies." He was using the show as a jumping-off point for his recruitment campaign. "The time couldn't be any better," he said.
Denne historien er fra January 23, 2023-utgaven av Bloomberg Businessweek US.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra January 23, 2023-utgaven av Bloomberg Businessweek US.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Instagram's Founders Say It's Time for a New Social App
The rise of AI and the fall of Twitter could create opportunities for upstarts
Running in Circles
A subscription running shoe program aims to fight footwear waste
What I Learned Working at a Hawaiien Mega-Resort
Nine wild secrets from the staff at Turtle Bay, who have to manage everyone from haughty honeymooners to go-go-dancing golfers.
How Noma Will Blossom In Kyoto
The best restaurant in the world just began its second pop-up in Japan. Here's what's cooking
The Last-Mover Problem
A startup called Sennder is trying to bring an extremely tech-resistant industry into the age of apps
Tick Tock, TikTok
The US thinks the Chinese-owned social media app is a major national security risk. TikTok is running out of ways to avoid a ban
Cleaner Clothing Dye, Made From Bacteria
A UK company produces colors with less water than conventional methods and no toxic chemicals
Pumping Heat in Hamburg
The German port city plans to store hot water underground and bring it up to heat homes in the winter
Sustainability: Calamari's Climate Edge
Squid's ability to flourish in warmer waters makes it fitting for a diet for the changing environment
New Money, New Problems
In Naples, an influx of wealthy is displacing out-of-towners lower-income workers
