PONY EXPRESS
Bloomberg Businessweek US|March 13, 2023
Through snow and mud and mountains, the Ferrari Purosangue SUV is a speed machine By Hannah Elliott Photographs by Alberto Bernasconi
Chris Rovzar
PONY EXPRESS

I knew my car had made an impression when the portly construction worker I passed in Pinzolo, Italy, made that sig-nature gesture Italian men do where they shake their hand at the wrist, like they’ve just touched something too hot.

SUVs don’t often generate fiery ardor. But the 2023 Ferrari Purosangue, the automaker’s first four-door vehicle, had that precise effect as I drove through the ski town three hours north of Milan.

Signore must have liked the sinewy air ducts set like suspension bridges on each side of the hood. Or the guttural growl of the V-12 engine. Maybe it was the sloping roofline, 23-inch wheels and sizzling vermilion paint that caught his eye.

I get it. The $393,000 Purosangue (PUR-o-SAN-way, it’s Italian for “thoroughbred,” literally “pure blood”) is a smoldering hulk of metal, carbon and supercar heart aimed at taking down its closest competitor in the segment—the $230,000 Lamborghini Urus—as the top performance luxury SUV.

After 12 hours behind the wheel in the Dolomites, a day that included driving offroad on snow, on alpine switchbacks and on broad expressways, I can report that it doesn’t knock the Urus from the throne. The Urus has a better overall combination of performance, value and faithfulness to design heritage. But for Ferrari fans the Purosangue will still set pulses racing. It will even attract some new admirers.

If you follow Ferrari at all, you know the carmaker pretty much has everything: sold-out order books and record sales in 2022; margins that rivals including Porsche and Mercedes-Benz can’t touch; and riotous hybrid supercars such as the 296 GTB, SF90 Stradale and LaFerrari.

Denne historien er fra March 13, 2023-utgaven av Bloomberg Businessweek US.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra March 13, 2023-utgaven av Bloomberg Businessweek US.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA BLOOMBERG BUSINESSWEEK USSe alt
Instagram's Founders Say It's Time for a New Social App
Bloomberg Businessweek US

Instagram's Founders Say It's Time for a New Social App

The rise of AI and the fall of Twitter could create opportunities for upstarts

time-read
4 mins  |
March 13, 2023
Running in Circles
Bloomberg Businessweek US

Running in Circles

A subscription running shoe program aims to fight footwear waste

time-read
3 mins  |
March 20 - 27, 2023
What I Learned Working at a Hawaiien Mega-Resort
Bloomberg Businessweek US

What I Learned Working at a Hawaiien Mega-Resort

Nine wild secrets from the staff at Turtle Bay, who have to manage everyone from haughty honeymooners to go-go-dancing golfers.

time-read
10 mins  |
March 20 - 27, 2023
How Noma Will Blossom In Kyoto
Bloomberg Businessweek US

How Noma Will Blossom In Kyoto

The best restaurant in the world just began its second pop-up in Japan. Here's what's cooking

time-read
3 mins  |
March 20 - 27, 2023
The Last-Mover Problem
Bloomberg Businessweek US

The Last-Mover Problem

A startup called Sennder is trying to bring an extremely tech-resistant industry into the age of apps

time-read
10+ mins  |
March 20 - 27, 2023
Tick Tock, TikTok
Bloomberg Businessweek US

Tick Tock, TikTok

The US thinks the Chinese-owned social media app is a major national security risk. TikTok is running out of ways to avoid a ban

time-read
10+ mins  |
March 20 - 27, 2023
Cleaner Clothing Dye, Made From Bacteria
Bloomberg Businessweek US

Cleaner Clothing Dye, Made From Bacteria

A UK company produces colors with less water than conventional methods and no toxic chemicals

time-read
3 mins  |
March 20 - 27, 2023
Pumping Heat in Hamburg
Bloomberg Businessweek US

Pumping Heat in Hamburg

The German port city plans to store hot water underground and bring it up to heat homes in the winter

time-read
3 mins  |
March 20 - 27, 2023
Sustainability: Calamari's Climate Edge
Bloomberg Businessweek US

Sustainability: Calamari's Climate Edge

Squid's ability to flourish in warmer waters makes it fitting for a diet for the changing environment

time-read
4 mins  |
March 20 - 27, 2023
New Money, New Problems
Bloomberg Businessweek US

New Money, New Problems

In Naples, an influx of wealthy is displacing out-of-towners lower-income workers

time-read
4 mins  |
March 20 - 27, 2023