Blissclub: A community-first D2C brand

Minu Margeret discovered that women in India frequently have difficulty finding the right activewear due to lack of options, improper size, poor material quality, and the item's technical unsuitability for them. She felt that while some clothes were comfortable, they did not stretch enough, and those that did were too compressive. This resulted in the birth of Blissclub in 2022.

- Karan Nangia

Minu Margeret claims that the Indian market simply did not cater to her need for super functional, technical and innovative technical apparel’. She felt that while some clothes were comfortable, they simply did not stretch enough and those that did were too compressive; problems were plenty, solutions scarce. This resulted in the birth of Blissclub in 2022, a D2C women’s activewear brand she founded.

“Margeret envisioned a community-first brand to provide comfortable activewear to women of India, irrespective of their age and size. She discovered that women in India frequently have difficulty finding the right activewear due to a lack of options, the improper size, poor material quality, and the item’s technical unsuitability for them,” Sneha Subramanyam, Director of Brand, Blissclub said. Women have few options because the brands that were already available were primarily geared towards men, she stressed.

Today, the brand offers a blend of comfort and style in all types of activewear for the job and at home while maintaining its own identity as a standard sportswear company’.

Diversity and Variety