INDIGENIZING FASHION TREND FORECAST

The need for India to emphasize its indigenous fashion trend forecast has gained more momentum over the years. How seriously this is being considered and how much it has evolved is resonated in how modern technologies such AI and deep learning are deployed to enable fashion trend forecast.

Being an export-oriented economy aiming to become an_ export powerhouse and at the same catering to the rising domestic consumption, the need for India to emphasize its indigenous fashion trend forecast has gained more momentum over the years. How seriously this is being considered and how much it has evolved over the years came to highlight when Dr Kaustav Sengupta, Associate Professor, NIFT Chennai, Director-Insights, VisioNxt and Prof. Dr Shalini Sood Sehgal, Director Creative, VisioNxt gave a presentation on how modern technologies such AI and deep learning are deployed to enable fashion trend forecast in India at the 22nd India Fashion Forum hosted at Conrad Bengaluru between February 28 to March 1, 2023. The scheme is sanctioned by the Ministry of Textiles, Govt. of India under the Research Development. The project is expected to benefit a wide range of industries in the area of clothing and textiles.

Being a nation where every 300 miles you get a new nation, new language, new food, new culture, new people, new mindset, new ideologies, so to build up a data system where you require big data to translate the popularity that’s where AI works. 

We started trying to understand the whole aspect of machine learning and AI and applying it to the world of trends in this country, Dr Sehgal said. It became a huge aspect that we ourselves had to do a lot of learning and relearning.”

“We looked at AI big data. Because being a nation where every 300 miles you get a new nation, new language, new food, new culture, new people, new mindset, new ideologies, so to build up a data system where you require big data to translate the popularity that’s where Al works for us at large,” Dr Sengupta explained the reason behind.