Salman Khan's niece Alizeh is new face of Being Human Clothing

Being Human Clothing, a fashion brand recognized for its commitment to both style and philanthropy, has unveiled its latest women's collection and in a simultaneous move that has set the fashion and movie worlds abuzz, the brand has announced the charismatic Alizeh as the face of this new chapter.

Alizeh is the niece of Bollywood superstar Salman Khan, the daughter of his sister Alvira Khan and brother-in-law, actor Atul Agnihotri.

Talking about the collection and her association with it, Alizeh said, "Fashion is a powerful medium, a way to express yourself and what you believe in. It unites people in their distinct, individualistic ways and it creates a community. It is a privilege to be a small part of a brand like Being Human which stands for something larger: love."