Choosing the Words That Can Change Your Company
Entrepreneur US|July - August 2023
Is it time to update your vision statement? A few words can shift how your entire organization thinks. Here's how I figured out the words that were right for us.
BRENDAN P. KEEGAN
Choosing the Words That Can Change Your Company

The world is changing, and anyone ignoring sustainability will get left behind. So where to start? Perhaps with something simple-just a few words that, if taken seriously, can refocus the mission of your company.

I'm talking about a vision or mission statement, which many companies have for a reason: Employees who embrace your vision tend to work harder for you. According to a recent Dale Carnegie Training research study, companies with engaged workers outperform competitors by as much as 202%. With today's increasing focus on environmental, social, and governance (ESG) issues, many employees and customers are demanding that companies find ways to address these areas.

Denne historien er fra July - August 2023-utgaven av Entrepreneur US.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra July - August 2023-utgaven av Entrepreneur US.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA ENTREPRENEUR USSe alt
The Better Way to Fail
Entrepreneur US

The Better Way to Fail

The next time something you do flops, here's a new way to learn from it.

time-read
3 mins  |
Startups - Fall/Winter 2024
Making the Midlife Leap
Entrepreneur US

Making the Midlife Leap

After getting laid off in her early 50s, Keri Gardner decided she wanted to control her own fate-so she bought a franchise with her 401(k).

time-read
2 mins  |
Startups - Fall/Winter 2024
A Quick Guide to Franchise Ownership Costs
Entrepreneur US

A Quick Guide to Franchise Ownership Costs

Franchising costs money. Here's what everything means.

time-read
2 mins  |
Startups - Fall/Winter 2024
This Doughnut Franchise Is Hitting the Road
Entrepreneur US

This Doughnut Franchise Is Hitting the Road

To grow, DonutNV needed a steady supply of delivery trailers. So last year, it started making them itself.

time-read
2 mins  |
Startups - Fall/Winter 2024
3 Steps to Find Your Perfect Franchise
Entrepreneur US

3 Steps to Find Your Perfect Franchise

There are many brands out there. Finding the right one is up to you.

time-read
3 mins  |
Startups - Fall/Winter 2024
This Fencing Franchise Is Ready for Growth
Entrepreneur US

This Fencing Franchise Is Ready for Growth

Superior Fence & Rail nearly doubled its sales in one year. How? By stepping back and focusing on fundamentals.

time-read
2 mins  |
Startups - Fall/Winter 2024
What Are a Franchisee's Role and Responsibilities?
Entrepreneur US

What Are a Franchisee's Role and Responsibilities?

If you're going to be a franchisee, you should know exactly what's expected of you.

time-read
2 mins  |
Startups - Fall/Winter 2024
This Dog-Training Franchise Is Zooming Ahead
Entrepreneur US

This Dog-Training Franchise Is Zooming Ahead

After a rough few years, Zoom Room made major changes...and has emerged as a stronger, faster, very well-behaved business.

time-read
2 mins  |
Startups - Fall/Winter 2024
What's the Real Damage?
Entrepreneur US

What's the Real Damage?

Most clean-up companies just fix messes, like fire or flood damage. But 911 Restoration's new CEO saw an opportunity to help with the other emergency they often encounter: customers' emotional trauma.

time-read
2 mins  |
Startups - Fall/Winter 2024
Mental Health Services, Franchised
Entrepreneur US

Mental Health Services, Franchised

The U.S. is facing a growing mental health crisis. Ellie Mental Health wants to be the solution.

time-read
2 mins  |
Startups - Fall/Winter 2024