What It Takes to Be the Best

Every issue, we ask a franchisor: Who's a top-performing franchisee, and what are they doing right? This time, meet Nir Katularu of Painting with a Twist.

- KIM KAVIN

Nir Katularu is a grown man with a successful business—but he has, in his words, a "babysitter." And he loves it. Katularu is one of the top-performing franchisees at Painting with a Twist, a paint-and-sip franchise with over 200 locations nationwide. He opened his first unit almost three years ago in Tempe, Arizona, and now has a second one, plus a location of the sister brand Color Me Mine (which focuses more on ceramics and kids). The "babysitter"-as Katularu calls her-is Painting with a Twist's regional consultant, who holds regularly scheduled Zoom meetings to help Katularu optimize his businesses.

So, what drives Katularu's success? He says it's all about working with the brand's system.

"Once you have all those resources and you know your market, you can see the client and know them by name," Katularu says, "because they come and repeat."