When Nespresso announced, at the end of April, that it had received B Corp certification, it was a milestone. The Nestlé-owned coffee company was joining the ranks of legendarily progressive brands like Ben & Jerry's and Patagonia, along with 5,000 other companies around the globe whose social and environmental practices have met the standards set by the nonprofit B Lab, which issues the certification in its mission to make businesses "a force for good." Nespresso soon began adding the increasingly familiar B Corp logo-an encircled B-to its website, products, and even the windows of its global headquarters in Vevey, Switzerland.
But a backlash was brewing. In June, 30 certified B Corps signed an open letter to B Lab protesting the coffee maker's certification, pointing to a history of child labor and wage theft on farms that grow its beans, along with reports of abuse of factory workers. The letter, signed by coffee companies as well as such brands as Dr. Bronner's and Grove Collaborative, called on the nonprofit to strengthen its standards-or risk undermining the authority of the B Corp label altogether.
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Denne historien er fra November 2022-utgaven av Fast Company.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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THE NEW RULES OF BUSINESS TRAVEL
In the era of hybrid teams, everyone is a road warrior-not just sales teams and C-suite execs. It's part of why business travel spending is expected to finally reach, and perhaps surpass, pre-pandemic levels by the end of the year, according to Deloitte. But, as with everything, work trips are not what they were in 2019. From airlines to banks, companies are finding new ways to make business travel easier-and even a little fun.
INTELLIGENT IMPACT
BUSINESS LUMINARIES SHARE HOW AI CAN INTERSECT WITH SOCIAL MISSION.
REDDIT'S REVENGE
IN AN ERA OF AI UPHEAVAL. THE CACOPHONOUS SOCIAL HUB EMERGES AS THE HUMAN-DRIVEN INTERNET'S LAST GREAT HOPE.
SO MANY WAYS TO LOSE
In the Ozempic era, Weight-Watchers is remaking itself to be something for everyone meal-plan program and a tele-health prescription service. But have consumers already lost their appetite?
10/10 - THE 10 MOST INNOVATIVE PEOPLE OF THE LAST 10 YEARS
In honor of Fast Company's 10th Innovation Festival in September, we identified 10 industrious leaders whose groundbreaking efforts defined the past decade in business. We spoke to them about their extraordinary achievements in tech, medicine, entertainment, and more. And we explored how the impact of their work has withstood passing fads, various presidential administrations, a pandemic, and many, many quarterly reports.
The Mysterious Reappearance of the Reggie Bar
How a beloved 1970s candy got called back up to the major leagues.
Gabriella Khalil
Gabriella Khalil, creative director, answers our career questionnaire.
The Fast and the Furious
High prices at McDonald's, Taco Bell, and other chains are sparking consumer revolt.
Lost in Truncation
Lost in Truncation Generative AI was supposed to unleash our creativity. Instead, it became our cultural trash compactor. Welcome to the age of summarization.
Campus Radicals
Welcome to UATX, Austin's new well-funded and controversial anti-woke university.
