A beverage that has a lineage of over 150 years and where the formula is still a deeply guarded secret, the brand Campari has managed to seduce many a generation with its taste, image, and branding.
Gaspare Campari, the youngest and the tenth child of a large family, created the Campari during those times when many homes brewed their own recipes of alcohol for digestives, aperitifs, and for just plain medicinal purposes. He did the concoction of the different herbs and ingredients which even today into the making of Campari. While some put the number of such ingredients and herbs anywhere between 20 to 60, others believe it could be as many as 80!
The bright red, mid-proof aperitif Campari was born in 1860. The business started in downtown Milan at Caffe Campari, where the Galleria Vittorio Emanuele II is situated today. But it was only in 1926 that export of Campari began first to France and subsequently to other destinations.
Campari Soda was launched in 1932 and it was the world's first single-serve aperitif. Designed by a futurist artist, Fortunato Depero, the bottle is an Italian symbol of everyday design objects. The company, Gruppo Campari came into being in the early 1990s, and brand building has been a big factor in popularising Campari around the world. It is now found in 160 countries and different countries have discovered different ways of enjoying it.
Campari has been extremely international in its approach, making it a drink to be identified with passionate Italian and also acceptable around the world. Walking through the space of Galleria one can enjoy the different approach to showcasing that the company has adopted over the years.
The Production
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Denne historien er fra October - November 2022-utgaven av Food & Beverage Business Review.
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Healthy Food - An Attempt to Meet Diners' Desire
Sustainable Development Goal 3 (SDG 3), one of the 17 Sustainable Development Goals established by the United Nations in 2015, was about "Good Health and Well-being". This could be said to be an eye-opener and the source of making people aware of maintaining their health, which became more pronounced due to the Covid-19 pandemic. Consuming healthy food, since then, has become a significant - if not imperative - element in lives of almost everyone. And this healthy and nutritious food is also playing a significant role in the success of restaurants. Diners are now becoming more particular about the food they consume, making the F&B outlets offer a diverse and appealing menu of healthy food options. Ashok Malkani tries to evaluate how the restaurants and chefs are meeting this desire for nutritious food by customers and what are some of the healthy food options.
Combating Protein Deficiency
In a concerted effort to address the pressing issue of protein deficiency among the Indian populace, the Poultry Federation of India (PFI) with support from USA Poultry and Eggs Export Council (USAPEEC) recently hosted a session held on 18th May 2024 in New Delhi, which convened leading industry experts to underscore the indispensable role of poultry protein in addressing India's nutritional challenges.
Newest Beer Chugging Spot KLING Brewery
Guzzle down the stress of a long workday with exceptionally crafted beers soon to be launched at Bengaluru's newest offering - KLING Brewery.
Caffe Allora Expands Presence
Caffe Allora unveils its latest venture with the grand opening of its sixth outlet at Phoenix Mall of Asia, Bangalore.
"No matter how many goals you have achieved, one should also set their sights on a better, higher one"
Hemant Yadav, Head - F&B Operations, Kylin Experience
Summer Menu Fiesta At Vietnom! - Saket DLF Avenue, New Delhi
Step into VietNom, where every corner is a canvas painted with the essence of Vietnam's charm and allure. It is indeed a sanctuary where every detail whispers tales of Vietnam's rich culture and natural beauty.
For Our Plates and Palates
Nowadays, we keep on hearing about power food or health food, though I doubt whether many who use these smart jargons have a clear idea about what can quantify as power food or health food. Power foods contain some magical nutrients, which have made them the hot new superstars on the health horizon.
Cool Mocktails are Hot!
They are colourful, they are fruity, they are sweet, they can be tangy, and overall, they are extremely refreshing, especially in a tiring scorching summer day.
Melon - Versatile to Beat the Heat
Low in calories and fat but high in essential vitamins, minerals and water content, melons are ideal choices to beat the heat. Add this versatile fruit in your diet and stay well nourished as it will keep you hydrated.
Summer Menu Fiesta
Whether you are in a mood to have a bountiful of fresh summer W produce or a fusion of Mexican Indian delights, or a fresh take on summer coolers, there is something for every palate in chefs' well-curated summer menus.
