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Reaching a New World
Fortune US
|April - May 2025
The PGA TOUR’s World Feed is bringing a tailored experience to international golf fans.
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THE PGA TOUR MAY HAVE BEEN FOUNDED AS THE FIRST professional golf organization in the U.S., but its mission has always been to showcase golf's greatest players to fans, partners, and communities worldwide.
Motivated by this goal, over the past century, the TOUR has been steadily growing its global presence. Today, the PGA TOUR hosts international events in Canada and Mexico along with the Korn Ferry Tour and PGA TOUR Americas events in Panama, New Zealand, and Colombia, to name a few. And among the TOUR’s pro golf roster are 87 international players from 28 countries and territories.
Now, the PGA TOUR is building off its international reach and investing in the fan experience for those outside of the U.S.— giving them media access like never before. Beginning in March at the PLAYERS Championship at TPC Sawgrass, viewers around the world will be able to follow international TOUR pros across the greens on the iconic course in Ponte Vedra Beach, Fla. Called World Feed, these broadcasts will provide more customized coverage and storytelling of the TOUR’s international players, complemented by a customized graphics package and a dedicated international commentary team. Following its debut at the PLAYERS Championship, the World Feed will be produced for all remaining events on the 2025 schedule.
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