The fashion landscape all over the world has experienced a significant transformation since the pandemic, embracing the trend of dressing for comfort. This shift has popularised the use of athleisure-sportswear and functional, comfortable, and fashionable attire all rolled into one. The trend has been catching up in India ever since, spawning a thriving industry. Athleisure is part of India's sports equipment, footwear and apparel market that reached a total of ₹218 billion rupees in the financial year 2022, marking a growth of approximately 122.5% from the ₹98 billion recorded in 2015, as per data analytics platform Statista.
"The athleisure market in the past five years has just blown up in India and taken the market by storm. People are not just wearing athleisure to the gym, but to casual outings or even formal events these days. 10 years ago, the per capita ownership of shoes was barely 2-3 pairs, now it's easily around 4-6 pairs of shoes," said Raunaq Singh Prem, Co-founder of OffLimits, a direct-to-consumer (D2C) sports apparel brand.
Behind the Growth
Various studies estimate the category to grow at a compound annual growth rate (CAGR) between 7 to 13% from 2020 to 2025. But what is driving the growth of this segment? "Three key factors fueling this remarkable growth are India's rising fitness consciousness, the fusion of fashion and function, and the seamless blend of traditional and contemporary lifestyles. The market will witness continued growth, driven by a deeper integration of technology into athleisure products and increased focus on sustainable and eco-friendly materials," said Saurabh Srivastava, Vice President at Amazon Fashion India.
Denne historien er fra March 2024-utgaven av Images Retail.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra March 2024-utgaven av Images Retail.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Retail Sector Records Strongest Hi Leasing in 5 years: CBRE
Leasing in Bengaluru, Chennai, and Delhi-NCR accounted for 59% share during Jan-June 2024.
Lulu Mall Bengaluru Welcomes 5 New Brands
Lulu Mall, Bengaluru, operated by the multinational developer Lulu Group, has expanded its portfolio by welcoming five new retail brands, the company wrote on social media.
Gujarat gets its First IMAX at Palladium Ahmedabad
Mumbai-based PVR Cinemas opened a new theatre at Palladium Ahmedabad, a social media post by a company official.
Budget 2024-2025: What's in it for Retail?
An overview of all the retail ecosystem-related measures in the Budget 2024-2025 revealed by Finance Minister Nirmala Sitharaman in her 7th budget speech.
Identity As a Service (IDAAS) Simplified
An explainer on Identity and Access Management-As-A-Service (IDaaS) in the context of retail.
6 Ways in Which D2C Brands are Redefining Physical Stores
From quirky fixtures to restageable elements, D2C brands do it differently when they open brick-and-mortar stores
What Innovation Means for Different Leaders
A look at how representatives of different retail categories define innovation and how they approach and implement it in their businesses.
Elevating Experience Through Omnichannel Retail Strategies
Here's how retailers are blending online and offline to offer seamless and personalised customer experience.
How to Improve Customer Engagement with Generative AI
Ways in which retail businesses can embrace generative AI to create hyper-personalised, seamless conversations to secure a lasting competitive edge in the marketplace.
'Customers Do Not See Shoppers Stop.com as Just Another e-commerce Site'
Sreekanth Chetlur, Chief e-commerce Officer, Shoppers Stop speaks about the three-decadeold physical-first department store chain's e-commerce journey, goals and strategies
