In 2019, Meera and her brother, Karanveer Dureja founded Banjaaran Studio with a vision to create unique, wearable art, infused with deeply personal and emotional connections. The brand sells handcrafted footwear through its e-commerce website.
After introducing their first full-fledged collection 'MAD MOB', the siblings launched 15 more collections including Nazar, Bageecha and Patola, of which Bageecha sneakers became a best-seller.
In 2022, Banjaaran Studio became the sole Indian label to be featured in the Virtual Shoe Museum, Netherlands. In the same year, it also collaborated with tech giant Meta on a compelling video showcasing the evolution of the shoe-making business. The company's unique selling proposition lies in fusing modern design with traditional shoemaking techniques.
Unlike competitors, who focus on speed and volume, the Faridabad-based brand prioritises quality over quantity, with attention to detail and sustainable practices.
Banjaaran Studio's founder Meera Dureja speaks to Phygital on the brand story, business model and adding a modern touch to traditional shoemaking. Edited Excerpts...
What was the idea behind launching Banjaaran Studio?
Banjaaran Studio was conceived as a rebellion against fashion norms, inviting individuals who curate their style around footwear. Our brand appeals to those who recognise the artistry in shoes and embrace them as a centrepiece of their unique self-expression.
You pride yourself on your shoemaking...
We are deeply rooted in the tradition of artisanal shoemaking. We pride ourselves on preserving and celebrating the timeless craft of handcrafting leather shoes in an era dominated by mass production and automation.
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Denne historien er fra March 2024-utgaven av Images Retail.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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