'The closet is full, yet I have nothing to wear' is a common conundrum women face. It's not about having less clothes but about having something different for every occasion. This was the problem Anchal Saini set out to address when she launched 'Rent It Bae' in 2016 under the parent company AARK World.
"Rental was the only solution. We started with renting western wear and accessories for women online. And eventually, the grand business turned out to be the rental of occasion wear category via the omnichannel route," said Saini, the 38-year-old entrepreneur.
The business grew and in 2019, Rent It Bae acquired a rival rental startup Flyrobe with a vision to multiply its business by 10 times. Founded by three IIT alumni Shreya Mishra, Pranay Surana, and Tushar Saxena in 2015, Flyrobe got merged into Rent It Bae. The merged entity retained the Flyrobe brand name.
"The reason for leading the business by the brand name Flyrobe is that enormous marketing dollars have been spent on branding Flyrobe and it's one million users in over 30 cities know the brand well," explained Saini, who is the chief executive officer of the company.
"The community created is strong. It made sense to stick to the name and grow it bigger," she said adding that Rent It Bae brand still exists on social media so that its community too is retained.
Flyrobe soon went omnichannel and today operates over 12 offline stores across cities such as Bengaluru, Hyderabad, Gurgaon, New Delhi, Ludhiana, Bhopal, Surat and Jaipur. It hosts more than 1,000 brands, employs a team of 30 individuals, and boasts a consumer base exceeding two million.
Denne historien er fra March 2024-utgaven av Images Retail.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra March 2024-utgaven av Images Retail.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Flipkart Deployed Over 10,000 Electric Vehicles in the Delivery Fleet
E-commerce major Flipkart on Monday said it has deployed over 10,000 electric vehicles (EVs) in its delivery fleet as part of a phased integration of EVs in the last mile delivery over the past few years.
Trent Q2 Profit Grows 47% to 335 Cr
Tata Group retail firm Trent Ltd. reported a 46.9% growth in its consolidated net profit to ₹335.06 crore for the second quarter ended September 2024.
Zomato, Swiggy Hike Platform Fee in Certain Cities Amid Festive Season
Online food delivery platforms Zomato and Swiggy hiked platform fees in certain cities amid the festive season. The two rivals are now charging ₹10 as a platform fee in the national capital.
The Evolution of Retail in North India
Emerging Hotspots, the Rise of Malls, and the Impact of the Residential Property Boom on the Region’s Retail Landscape
Leading the AI Revolution in Retail
As a leader in AI-driven retail intelligence, Sadique Ahmed, CEO, Pathfinder, understands the power of technology when it comes to improving and personalising the shopping experience for all.
Madan Retail: Fashion for Today's Man
With a rich legacy and a keen eye on future trends, the brand continues to innovate and expand, meeting the evolving needs of its customers
Special Events in Malls
Giant Peacock, Lotus, and Swan: Orion Malls' Festive Spectacle
Building a Retail Legacy on Efficiency
Founded by Hemant Agarwal and Rahul Jhunjhunwala, V-Bazaar began operations in May 2016, opening its first store in Lakhisarai, Bihar.
From Urban Trends to Rural Aisles
V-Mart, a pioneer in the value retail segment, was founded by Lalit Agarwal in 2003—well before value retail became a widely recognized term.
Defining Elegance
Dennison has carved a niche in the menswear market with a diverse range of formal and semi-formal pieces priced between ₹999 and ₹3,999.