Launched in May 2016, Tata CLiQ e-commerce L is a multi-category platform from the Tata Group. Over the years, it has developed a strong positioning for itself with three clear verticals: Tata CLiQ, the lifestyle vertical which is also the oldest; Tata CLiQ Luxury, which is the luxury vertical; and the newly launched Tata CLiQ Palette, which is the beauty vertical.
Speaking about the platform, Gopal Asthana, Chief Executive Officer, Tata CLiQ shared, "As a platform, Tata CLiQ offers a trusted and premium online experience where we predominantly showcase the inseason collections and latest styles from leading brands in the market."
"We have a unique model with a strong emphasis on omnichannel. We are integrated with over 7,000 stores of different brands on the platform. Hence, when an order is received, brand stores are also actively involved in fulfilling and shipping these orders out," explained Asthana who took the reins of the company in June this year.
In December 2022, Tata CLiQ was acquired by Tata Digital from Tata Industries.
Key Success Factors
What sets Tata CLiQ apart from its is its omnichannel approach
"Speaking of Tata CLiQ, our omnichannel strategy allows us to offer an extensive competitors assortment of styles from leading brands, which is a key differentiator," Asthana shared.
The platform is directly connected to brand stores and warehouses, and hence is able to offer a large number of in-season styles from 25%-30% of the top 100 brands.
"Apart from this, we also have partners like Westside on board, which are selectively available on Tata CLiQ and Tata Neu. Some of these Westside styles are also often exclusive to CLiQ," Asthana added.
Tata CLiQ Luxury's USP lies in the highly curated assortment of global and Indian luxury brands offered and the online shopping experience.
Denne historien er fra August 2023-utgaven av Images Retail.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra August 2023-utgaven av Images Retail.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Retail Sector Records Strongest Hi Leasing in 5 years: CBRE
Leasing in Bengaluru, Chennai, and Delhi-NCR accounted for 59% share during Jan-June 2024.
Lulu Mall Bengaluru Welcomes 5 New Brands
Lulu Mall, Bengaluru, operated by the multinational developer Lulu Group, has expanded its portfolio by welcoming five new retail brands, the company wrote on social media.
Gujarat gets its First IMAX at Palladium Ahmedabad
Mumbai-based PVR Cinemas opened a new theatre at Palladium Ahmedabad, a social media post by a company official.
Budget 2024-2025: What's in it for Retail?
An overview of all the retail ecosystem-related measures in the Budget 2024-2025 revealed by Finance Minister Nirmala Sitharaman in her 7th budget speech.
Identity As a Service (IDAAS) Simplified
An explainer on Identity and Access Management-As-A-Service (IDaaS) in the context of retail.
6 Ways in Which D2C Brands are Redefining Physical Stores
From quirky fixtures to restageable elements, D2C brands do it differently when they open brick-and-mortar stores
What Innovation Means for Different Leaders
A look at how representatives of different retail categories define innovation and how they approach and implement it in their businesses.
Elevating Experience Through Omnichannel Retail Strategies
Here's how retailers are blending online and offline to offer seamless and personalised customer experience.
How to Improve Customer Engagement with Generative AI
Ways in which retail businesses can embrace generative AI to create hyper-personalised, seamless conversations to secure a lasting competitive edge in the marketplace.
'Customers Do Not See Shoppers Stop.com as Just Another e-commerce Site'
Sreekanth Chetlur, Chief e-commerce Officer, Shoppers Stop speaks about the three-decadeold physical-first department store chain's e-commerce journey, goals and strategies