The supply chain serves as the backbone of every D2C and omnichannel business. Ensuring an efficient supply chain comes with a host of challenges.
These challenges can be overcome with the help of different tech-enabled tools, approaches and experiences that facilitate a seamless ow.
“Brands today need to have a different kind of mindset in terms of operations and technology enablement,” said Jagadesh HR, Associate Partner, Acuver Consulting, a Bengaluru-based IT consulting and services company that helps in enhancing efficiency in the supply chain.
Brands like Croma, IKEA, Marks & Spencer, Landmark Group, Charles & Keith, DMart, IBM, Godrej Interio, Reliance, Envista, Titan, Hippo and ABFRL (Aditya Birla Fashion & Retail) all use technology to overcome challenges and serve their customers better by implementing technology in their supply chains.
4 Critical Areas of Focus in Supply Chain
For D2C and omnichannel businesses to succeed, there needs to be the right amount of accountability in keeping up the promise that brands o er, knowing inventory positions and ensuring an enhanced omnichannel experience.
1. Delivery
Last-mile delivery is a major issue that most companies face.
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