Why is CGI marketing gaining popularity among brands?

Effectiveness, engagement and novelty are some of the many benefits of computer-generated imagery-driven advertising

- Mannu Mathew

The iconic Qutub Minar getting a golden ring, a box falling on a building, an anonymous creature on a skateboard or a company logo towed by a helicopter are some visuals brands are using to dazzle customers as part of their digital advertising campaigns.

Such computer-generated imagery (CGI) is gaining popularity in the advertising world, especially on social media platforms like LinkedIn. CGI advertisements help blur the lines between imagination and reality using technology.

Loreal, Myntra, Pepsi, Ponds, MyG, Snitch and many others have all used CGI marketing due to the multitude of benefits it offers. For instance, it enables the creation of highly polished and visually captivating advertisements. Other noticeable benefits include cost-effectiveness in the long run, consistency in product appearance across different marketing channels and campaigns, and bolstering brand identity.

"As we recognise the growing importance and effectiveness of CGI in engaging our audience, we are actively looking to expand our investment in this innovative marketing approach," said Chetan Siyal, Chief Marketing Officer (CMO) at Snitch. This Bengaluru based fashion brand has recently opened five stores and has aggressively utilised the technology for its marketing and promotion.

Cost and Time Factors