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10 WAYS TO GET BETTER AT SALES
Inc.
|Spring 2025
Today's customers are overloaded and overwhelmed by too much information, so making any decision is a challenge.

You may think this is important only to your marketing and sales teams, but in reality, no matter how great your product or technology might be, you won't succeed if your whole company doesn't understand your target customer's decision process. Everyone on your team needs a regular update on the latest insights for salespeople, like those found in the classic book Heart and Sell, by sales training expert Shari Levitin. Its 10 best insights:
1 | Success requires continuous learning and improvement.
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