Like many a novelist before him, Marcus Sakey valued the rite and reward of savoring a cocktail while pondering plot twists, especially with his good friend and drinking buddy David Crooch. But he also knew that gin, in particular, has a bad temper, and is nobody's friend the next day. One evening, over drinks and a chess game, the pair pondered a new business plot: gin and whiskey analogs that could deliver the experience-the ritualof a mixed drink without the alcohol.
Laura Taylor was a corporate warrior, an engineer by training, who was marching along in a career with the likes of Rockwell, Accenture, IBM, and Tableau. She routinely mixed work and drinking until the drinking got to be a bit too routine. But trying to stop proved difficult, given there were few interesting nonalcoholic options. That's when she decided to make one.
Molly Fedick was the creative director at Hinge, a dating app, and enjoying the club and party scene in New York City like a proper young professional when the pandemic first shelved her social life and then her job. Relocating to Lake Tahoe, Nevada, she often gathered with the locals for après-ski beverages in the parking lot, since the bars were shut. Having given up alcohol, though, she was repeatedly chided by the ski bums for being a buzzkill. To her social media-trained brain, that began to sound more and more like a brand.
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Denne historien er fra Winter 2023/2024-utgaven av Inc..
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
2025 FEMALE FOUNDERS 500
THE PANDEMIC DROVE WOMEN OUT OF THE WORKFORCE THEN SPURRED AN ENTREPRENEURIAL EXPLOSION.
HOW TO SELL YOUR BUSINESS IN 2025
If you've been waiting to sell your business, this could be the year to get the deal done. Analysts expect mergers and acquisitions to pick up, especially given the Trump administration's promise of deregulation. So if you're considering selling now, here's what you need to know.
Marina Khidekel You can tap creative funding sources for your startup, but as these founders learned, it's hard work.
Raising capital can feel like a rite of passage for startup founders—a signal that your company is on the map.
UP IN THE AIR
HOW JSX FOUNDER ALEX WILCOX BROUGHT THE PRIVATE JET EXPERIENCE TO THE MASSES WHILE NAVIGATING STRAIGHT INTO A CLOUD OF FEDERAL REGULATIONS. AND WHY HIS RADICAL NEW WAY TO FLY COULD BE IN FOR A BUMPY RIDE.
She's Done With Al. Now Lucy Guo Is Making a Big Bet on People
Inside the Scale AI co-founder's plans to help influencers get paid, like, never-have-to-get-a-real-job kind of money.
Tory Burch Is Better Than Ever.but Don't Call It a Comeback
The fashion veteran's business is hitting its stride— and she says, at 58, she finally feels like a real designer.
ZONE OF CONCERN
Forever chemicals, or PFAS, are as pervasive as they are insidious, afflicting businesses ranging from hotels to breweries to coffee roasters. In taking on this huge problem, entrepreneur Dean Wiltse has found his calling—and an opportunity.
WE NEED TO TALK ABOUT KEVIN
HE DESIGNED THE INTERNET AS WE KNOW IT TODAY. SO WHY ISN'T HE IN THE PANTHEON OF SILICON VALLEY FOUNDERS?
SET AND ACHIEVE BIG GOALS
In her latest book, Big Goals: The Science of Setting Them, Achieving Them, and Creating Your Best Life, Caroline Adams Miller shares a methodology for psychology-backed goal setting.
10 WAYS TO GET BETTER AT SALES
Today's customers are overloaded and overwhelmed by too much information, so making any decision is a challenge.
