ATHLETIC BREWING COMPANY CEO: BILL SHUFELT
CATEGORY: FOOD & BEVERAGES
THREE-YEAR REVENUE GROWTH: 13,071%
Since then, his Athletic Brewing Company, based in Stratford, Connecticut, has raised about $75 million from investors. Sales were nearly $37 million last year, and non-alcoholic brews, while still a small portion of the $109 billion global craft beer market, are its fastest-growing category. Before helping create that momentum, however, Shufelt encountered plenty of folks who found his idea for a product hard to swallow. -AS TOLD TO DOUG CANTOR
I love craft beer, but I stopped drinking in 2013. I had a job as a trader at a hedge fund, and I was out at work dinners four or five nights a week. I was focused on performance in everything, from work to physical fitness, and the alcohol wasn't adding anything to my life. It left me hung over, and affected my sleep and nutrition.
One night after I'd stopped drinking, my wife and I were walking to dinner, and I was ranting about how terrible the nonalcoholic drinks would be and what an unmet need this was. Finally, she said, "That is an amazing idea! Listen to yourself." It took her pointing it out for me to realize that I even had an idea.
Denne historien er fra September 2022-utgaven av Inc..
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra September 2022-utgaven av Inc..
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
2025 FEMALE FOUNDERS 500
THE PANDEMIC DROVE WOMEN OUT OF THE WORKFORCE THEN SPURRED AN ENTREPRENEURIAL EXPLOSION.
HOW TO SELL YOUR BUSINESS IN 2025
If you've been waiting to sell your business, this could be the year to get the deal done. Analysts expect mergers and acquisitions to pick up, especially given the Trump administration's promise of deregulation. So if you're considering selling now, here's what you need to know.
Marina Khidekel You can tap creative funding sources for your startup, but as these founders learned, it's hard work.
Raising capital can feel like a rite of passage for startup founders—a signal that your company is on the map.
UP IN THE AIR
HOW JSX FOUNDER ALEX WILCOX BROUGHT THE PRIVATE JET EXPERIENCE TO THE MASSES WHILE NAVIGATING STRAIGHT INTO A CLOUD OF FEDERAL REGULATIONS. AND WHY HIS RADICAL NEW WAY TO FLY COULD BE IN FOR A BUMPY RIDE.
She's Done With Al. Now Lucy Guo Is Making a Big Bet on People
Inside the Scale AI co-founder's plans to help influencers get paid, like, never-have-to-get-a-real-job kind of money.
Tory Burch Is Better Than Ever.but Don't Call It a Comeback
The fashion veteran's business is hitting its stride— and she says, at 58, she finally feels like a real designer.
ZONE OF CONCERN
Forever chemicals, or PFAS, are as pervasive as they are insidious, afflicting businesses ranging from hotels to breweries to coffee roasters. In taking on this huge problem, entrepreneur Dean Wiltse has found his calling—and an opportunity.
WE NEED TO TALK ABOUT KEVIN
HE DESIGNED THE INTERNET AS WE KNOW IT TODAY. SO WHY ISN'T HE IN THE PANTHEON OF SILICON VALLEY FOUNDERS?
SET AND ACHIEVE BIG GOALS
In her latest book, Big Goals: The Science of Setting Them, Achieving Them, and Creating Your Best Life, Caroline Adams Miller shares a methodology for psychology-backed goal setting.
10 WAYS TO GET BETTER AT SALES
Today's customers are overloaded and overwhelmed by too much information, so making any decision is a challenge.
