Aampe boosts app engagement with unique texts

The startup's e-commerce client recorded a 6.7% incremental additional purchase events from consumers after generating relevant marketing messages.

- Consuelo Marquez

RETAIL 

Generic, repetitive notifications may annoy customers and make them engage less frequently, but more relevant and specific texts may help e-commerce apps gain more clicks and convert them to new purchases. These messages can be generated by Aampe, a Singapore-based startup platform developed by Paul Meinshausen.

One of the startup’s e-commerce clients recorded a significant increase in user engagement and conversions by using Aampe’s AI to identify a user’s preferences. Using this method, Aampe was able to drive over 65% of all new user purchases from just 32% of the total new user population.

Speaking to the Singapore Business Review, Meinshausen said Aampe is in the business of solving this challenge with his artificial intelligence (AI) platform, helping businesses enhance the reach of their products and services using AI that will make messaging more relevant and specific for customers.

He said their software-as-aservice platform uses AI called “reinforcement learning” that observes users’ specific preferences and behaviour in the app and acts on them to drive additional engagement and conversions.