THE PEOPLE COMPANY

TRUEBLUE LEVERAGES TECHNOLOGY TO CONNECT PEOPLE AND WORK IN INCREASINGLY INNOVATIVE WAYS

TrueBlue is all about connecting people and work. In 2022, “the people company” did that more than 600,000 times, helping 84,000 companies find talent around the world. The $2 billion-plus light-industrial staffing company operates mostly in the U.S. but also in Australia, Western Europe, and Canada. Through its staffing business, PeopleReady, it matches clients with contingent labor for on-demand staffing by job type. Its recruiting process outsourcing (RPO) business, PeopleScout, does large-scale recruiting for major corporations. With Staff Management, TrueBlue provides on-site industrial labor for industries like consumer goods, warehousing, and manufacturing.

Matching 30,000 to 40,000 associates with clients weekly, TrueBlue knows a thing or two about finding the right person for the job. The person tasked with overseeing TrueBlue’s digital transformation is Chief Information & Technology Officer Jeff Dirks, who shared with BOSS how TrueBlue is making itself into a tech-powered staffing company for the future.

“There is an enormous amount of focus on leveraging technology to build staffing solutions that continue to make a difference for our customers and for our associates,” he said, “a tremendous amount of energy in technological innovation. There’s a very strong and vibrant tech engine driving the growth of the business.”

DYNAMIC DATA

To deliver the right workers for a job on such a large scale, TrueBlue has been upgrading its JobStack mobile application to better predict which associates are best suited for a given job.