5 Fresh New Approaches to Content Marketing
Top Agent Magazine|Southern Florida June 2024
A couple of weeks ago we were conducting a workshop when we were asked two excellent questions about content marketing:
Tonya Eberhart
5 Fresh New Approaches to Content Marketing

• People don't want to hear from a roofing company every day. So how do you produce fresh and interesting content for social media that goes beyond your core services and yet ties back to your business?

• Can you extend your social media presence and content to include personal things (like your hobbies) and how does that affect your overall business image?

The workshop attendee who asked the first question was right. Almost no one wants to hear from any company every day… especially if all the content is about products and services…and yes, even if they’re giving helpful tips and information. Does that mean you should stop producing excellent daily content related to your business? No, of course not! Content is created for two reasons. First, to provide knowledge, expertise and even entertainment to your ideal customers in order to achieve top of mind awareness as an authority in your industry. And second, to produce SEO-rich results that keep you at the top of search engines. You must strike a balance between the two, and try to include content that draws people in by being super interesting and entertaining….and yes, sometimes personal.

To help answer those content questions above, here are five different types of content (beyond the traditional stuff) that can give your brand a fresh, unique and balanced approach:

1. PHILANTHROPIC

Denne historien er fra Southern Florida June 2024-utgaven av Top Agent Magazine.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra Southern Florida June 2024-utgaven av Top Agent Magazine.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA TOP AGENT MAGAZINESe alt
MANDY NICHOLS
Top Agent Magazine

MANDY NICHOLS

Mandy Nichols may be a self-proclaimed perfectionist, and, as she puts it, “a freaking workaholic,” but there is one thing that brings a tear to her eye: First-time homebuyers.

time-read
2 mins  |
Top Agent Magazine Texas June 2024
Easy Blog Topics for Your Real Estate Blog
Top Agent Magazine

Easy Blog Topics for Your Real Estate Blog

Today, blogging looks a lot different than it did back in 2007, when the platform was just beginning to take off.

time-read
3 mins  |
Top Agent Magazine Texas June 2024
Millennial Buyers: Where They Are & What to Know
Top Agent Magazine

Millennial Buyers: Where They Are & What to Know

Homebuyers and sellers come from all walks of life.

time-read
3 mins  |
Top Agent Magazine Texas June 2024
JULES FERNANDEZ
Top Agent Magazine

JULES FERNANDEZ

Of all the life changes that can inspire someone to launch a new career— becoming a mother is usually not at the top of the list.

time-read
2 mins  |
Top Agent Magazine Texas June 2024
Beyond Cleaning and Decluttering: What Improvement Expenses Make the Most Sense?
Top Agent Magazine

Beyond Cleaning and Decluttering: What Improvement Expenses Make the Most Sense?

Decluttering open spaces, emptying cabinets and drawers and removing knick-knacks might seem like obvious – and free – ways to improve a home’s presentability.

time-read
3 mins  |
Top Agent Magazine Texas June 2024
How to Answer the Inevitable Question: Why Should I Choose You?
Top Agent Magazine

How to Answer the Inevitable Question: Why Should I Choose You?

In some markets, a real estate agent is competing against thousands of other individuals and teams.

time-read
2 mins  |
Top Agent Magazine Texas June 2024
Tips on Being a Good Team Leader
Top Agent Magazine

Tips on Being a Good Team Leader

Your business is booming, so much in fact, that you've finally made the decision to start a team.

time-read
2 mins  |
Top Agent Magazine Ontario June 2024
Small Yard? Big Statement: How to Make the Most Out of Micro Outdoor Spaces
Top Agent Magazine

Small Yard? Big Statement: How to Make the Most Out of Micro Outdoor Spaces

When house hunters compile their lists of must have home items, a dreamy backyard space is often near the top.

time-read
2 mins  |
Top Agent Magazine Ontario June 2024
4 Ways to Win the Battle Against Procrastination
Top Agent Magazine

4 Ways to Win the Battle Against Procrastination

One of the most common professional afflictions is procrastination

time-read
3 mins  |
Top Agent Magazine Ontario June 2024
DANIELLE GIANNOTTI
Top Agent Magazine

DANIELLE GIANNOTTI

Top Agent Danielle Giannotti is one of five team members on the TRU Real Estate Group with RE/MAX Preferred Realty Ltd., servicing clients in Windsor-Essex County

time-read
3 mins  |
Top Agent Magazine Ontario June 2024