Fendi: the mere mention of the name conjures up images redolent of indulgence, luxury, and style. A postwar powerhouse in iconic design, exquisite craftsmanship, and technical innovation, the world-famous fashion brand started life as a single boutique before going global, thanks to the vision and flair of five hardworking sisters. Third-generation scion Ilaria Venturini Fendi is fiercely proud of her name and legacy, and her "sprawling tribe of aunts, uncles, and cousins", she tells us, but after working in the family business, overseeing shoes and accessories as a new mum, she soon realized that doing nothing in the face of climate change was the one luxury none of us could afford.
So in 2003, at the height of her career, she radically changed course, bought a rundown farm in the Parco di Veio just north of Rome, and set herself up as an organic sheep farmer.
"It was the greatest challenge of my life," she tells us at Casali del Pino, her country estate set in 174 delightful hectares of rolling Italian countryside. A former tobacco plantation, it's been lovingly restored by Ilaria with the help of her talented mother, Anna. And it's here that she eventually decided to get back in the fashion business - but this time, on her own terms.
"I loved organic farming, but I missed the creative work," she confesses.
Conscious of her carbon footprint, Ilaria was determined that if she were to return to fashion, it would be ethical fashion. In 2006, she set up Campus Carmina, which sees her recycling and upcycling fabric swatches, cut-offs, remnants, and scraps of material, sharing her skills and knowhow with women in Africa, prisoners in Italy, and creating job opportunities for future independent micro-entrepreneurs.
Denne historien er fra December 2022-utgaven av Hello! India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Denne historien er fra December 2022-utgaven av Hello! India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
HEART OF A PRINCESS : ADISHREE SINGH
A CHAMPION OF SUSTAINABLE PRACTICES, THIS BRIGHT YOUNG ROYAL FROM J&K DISCUSSES HER WHOLESOME CHILDHOOD YEARS, HER SPECIAL BOND WITH HER GRANDFATHER, AND HER VISION FOR A BETTER WORLD FOR FUTURE GENERATIONS, IN AN INTERVIEW WITH HELLO!
THE UNSTOPPABLE : NORA FATEHI
She's lighting up the entertainment industry with her dazzling dance moves, hit songs and captivating acting, driven by her ambition to make a global impact. Yet, as she confides in HELLO!, she remains girl at heart, cherishing her childhood friends, seeking a good, god-fearing man, and longing for more time with her loved ones
BOBBY CHADHA
WHILE HIS GLAMOROUS WIFE, RITU BERI, COMMANDS PUBLIC ATTENTION WITH HER BUSINESS, THE DAPPER BUSINESSMAN HAS CHARTED HIS OWN COURSE TO SUCCESS. IN A CHAT WITH HELLO!, HE DISCUSSES NAVIGATING LIFE OUT OF THE LIMELIGHT, FATHERHOOD AND THE SECRET TO A HAPPY MARRIAGE WITH HIS DETAIL-ORIENTED SPOUSE
Sandeep Namboodiry's
The passionate chef stepped into the kitchen at the age of 7 to flip pancakes, and he hasn’t left it since, in spirit. He chats with HELLO! about his chic new eatery Mesa Lodhi, crafting a menu that sparks joy and a dish that delights him
MARIE-ANNE OUDEJANS
OF DUTCH ORIGIN, SHE LIVED IN PARIS, NEW YORK, ROME AND MADRID BEFORE INDIA BECKONED, ULTIMATELY MAKING THE PINK CITY HER HOME. THE TALENTED AESTHETE SHARES WITH HELLO! HER PASSION FOR CREATING BEAUTIFUL PIECES INSPIRED BY HER DIVERSE HERITAGE, TRADITIONS AND CULTURES, HER LOVE FOR FASHION AND ART, AND WHY TRAVEL REMAINS HER FIRST LOVE
RIMPLE & HARPREET NARULA
THE COUPLE INVITE HELLO! FOR AN EXCLUSIVE LOOK AT THEIR SOUTH DELHI DREAM HOME, FILLED WITH BEAUTIFUL ANTIQUES, ART AND FURNITURE FROM AROUND THE WORLD. THEY CHAT ABOUT THEIR PASSION FOR TRAVEL, CREATIVE PURSUITS OUTSIDE OF FASHION, AND THEIR DYNAMIC FAMILY BOND, WHERE CONFLICTS ARE RESOLVED AS QUICKLY AS THEY ARISE
BANITA SANDHU - FROM BOLLYWOOD TO BRIDGERTON
ONCE CONFLICTED ABOUT NOT BEING INDIAN OR BRITISH ENOUGH, THE STUNNING ACTRESS HAS NOW EMBRACED HER DUAL IDENTITY AND IS LEARNING TO NAVIGATE THE WORLD MOST RECENTLY THAT OF REGENCY ENGLAND! ON HER OWN TERMS. THOUGH TIGHT-LIPPED ABOUT HER RUMOURED LOVE LIFE, SHE TELLS HELLO! THAT OFF WORK, THERE’S ONLY ONE PLACE YOU'LL FIND HER: AT HOME, IN SWEATPANTS AND A T-SHIRT
SUNIL SETHI
THE CHAIRMAN OF THE FASHION DESIGN COUNCIL OF INDIA REFLECTS ON HIS 15-YEAR LEGACY, SHAPING BRIDAL COUTURE AND LEADING THE COUNCIL, AHEAD OF THE FDCI-MANIFEST WEDDING WEEKEND ON AUGUST 3=4
CULINARY MAESTRO : ALEX SANCHEZ
THE AWARD-WINNING CHEF, KNOWN FOR CHAMPIONING LOCAL PRODUCE, PIONEERING SMALL PLATES AND CONTINUALLY REINVENTING HIMSELF, DISCUSSES HIS PASSION FOR COMFORT FOOD AND EMBRACING FATHERHOOD
Dancing In the Rain
From frizz to dampness and everything in between, revive your drizzle-drenched hair with HELLO!'s round-up of the best products to survive the storm and maintain a fabulous mane all season long!
