![Apple's M3 chip lineup is a victim of the times](https://cdn.magzter.com/1408055611/1718036473/articles/ccs8k2GXe1720443846752/APPLES-M3-CHIP-LINEUP-IS-A-VICTIM-OF-THE-TIMES.jpg)
The golden age of artificial intelligence has just begun, with AI tools now available that help people get more things done. But Apple's presence in AI has been muted, to put it kindly. Apple needs to do something to make an impression and tell the world it's keeping up with the times.
That impression was made during Apple's "Let Loose" event (fave.co/3yxRxy9) to showcase new iPads. The company also used the event to announce the new M4 chip (fave.co/4dVdalH), which has the fastest Neural Engine Apple has ever created-the Neural Engine is used to perform AI functions. It's clearly Apple's effort to keep up with the competition.
Delivering the M4 chip at this time is a dramatic change from Apple's typical chip cycle. The M3 arrived just a bit over six months ago (fave.co/3MZyVey), with Apple unveiling not just the base M3 chip, but also the Pro and Max versions. That was a change in itself, but this is a much bigger one.
The M4 iPad Pro's arrival means the M3's cycle in Apple's Mac lineup is effectively done. While the M3 is overall an excellent chip, its legacy will be a disappointing one.
M3: AN INCREMENTAL PERFORMANCE UPGRADE
The M3 chip was the first 3nm Mac chip-a process introduced with the A17 Pro in the iPhone 15 Pro. The 3nm process allows for increased transistor density that can translate into better performance power efficiency.
Denne historien er fra July 2024-utgaven av Macworld.
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Denne historien er fra July 2024-utgaven av Macworld.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
![GAMESIR X2S TYPE C: TURN YOUR iPHONE INTO A SMALL STEAM DECK](https://reseuro.magzter.com/100x125/articles/7312/1728563/CE7xoZB0_1720445917849/GAMESIR-X2S-TYPE-C-TURN-YOUR-IPHONE-INTO-A-SMALL-STEAM-DECK.jpg)
GAMESIR X2S TYPE C: TURN YOUR iPHONE INTO A SMALL STEAM DECK
If you're serious about getting a better handle on your iPhone gaming, consider a gamepad, an external device that provides physical controls-actual buttons, joysticks, direction pads, and more.
![EVERYTHING YOU NEED TO KNOW ABOUT APPLES NEW IPAD PRO M4](https://reseuro.magzter.com/100x125/articles/7312/1728563/Z2zh963Xv1720445475094/EVERYTHING-YOU-NEED-TO-KNOW-ABOUT-APPLES-NEW-IPAD-PRO-M4.jpg)
EVERYTHING YOU NEED TO KNOW ABOUT APPLES NEW IPAD PRO M4
HERE'S ALL THE LATEST NEWS ABOUT THE iPAD PRO REFRESH.
![EVERYTHING YOU NEED TO KNOW ABOUT THE 2024 M2 iPAD AIR](https://reseuro.magzter.com/100x125/articles/7312/1728563/xSMHv_R-y1720445246849/EVERYTHING-YOU-NEED-TO-KNOW-ABOUT-THE-2024-M2-IPAD-AIR.jpg)
EVERYTHING YOU NEED TO KNOW ABOUT THE 2024 M2 iPAD AIR
HERE'S THE LATEST NEWS ABOUT THE NEW IPAD AIR, INCLUDING PRICING. SPECS. AND NEW FEATURES.
![Are we in Apple's post-iPad era?](https://reseuro.magzter.com/100x125/articles/7312/1728563/kZGq-mxhH1720444943180/ARE-WE-IN-APPLES-POSTIPAD-ERA.jpg)
Are we in Apple's post-iPad era?
The new Pro and Air raise more questions about where the tablet fits in Apple’s lineup.
![ANKER 675 USB-C 12-IN-1: STYLISH DOCKING STATION AND STAND COMBO](https://reseuro.magzter.com/100x125/articles/7312/1728563/uJ6Be3RtI1720444673343/ANKER-675-USBC-12IN1-STYLISH-DOCKING-STATION-AND-STAND-COMBO.jpg)
ANKER 675 USB-C 12-IN-1: STYLISH DOCKING STATION AND STAND COMBO
The Anker 675 USB-C 12-in-1 Docking Station and Monitor Stand solves several of your laptop's limitations in one user-friendly, stylish, friendly and functional product.
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TIMBUK2 CLASSIC MESSENGER BAG: STYLISH UPDATE TO AN URBAN ICON
There was a time when a trip downtown was filled with the hustle and bustle of people. And a lot of those people sported Timbuk2's Classic Messenger Bag-not just bicycle messengers, but also commuters going to work, tourists sightseeing, and anyone else trying to get where they need to go.
![Apple needs to become a software company again](https://reseuro.magzter.com/100x125/articles/7312/1728563/5W93WF8B71720444286995/APPLE-NEEDS-TO-BECOME-A-SOFTWARE-COMPANY-AGAIN.jpg)
Apple needs to become a software company again
The Al features baked into iOS 18 and macOS 15 need to be compelling enough to convince people to upgrade.
![Don't expect the Mac Studio and Mac Pro to be updated at WWDC-or in 2024](https://reseuro.magzter.com/100x125/articles/7312/1728563/r9ew555Nt1720444188820/DONT-EXPECT-THE-MAC-STUDIO-AND-MAC-PRO-TO-BE-UPDATED-AT-WWDCOR-IN-2024.jpg)
Don't expect the Mac Studio and Mac Pro to be updated at WWDC-or in 2024
Updates to the high-end desktop Macs won’t happen until 2025.
![Apple's M3 chip lineup is a victim of the times](https://reseuro.magzter.com/100x125/articles/7312/1728563/ccs8k2GXe1720443846752/APPLES-M3-CHIP-LINEUP-IS-A-VICTIM-OF-THE-TIMES.jpg)
Apple's M3 chip lineup is a victim of the times
The chip that was supposed to be the next generation of Apple silicon has suddenly become a footnote in Apple history.
![The iPad Pro's M4 chip breaks the rules and changes everything about Apple silicon](https://reseuro.magzter.com/100x125/articles/7312/1728563/PK3ZIsEOV1720443585091/THE-IPAD-PROS-M4-CHIP-BREAKS-THE-RULES-AND-CHANGES-EVERYTHING-ABOUT-APPLE-SILICON.jpg)
The iPad Pro's M4 chip breaks the rules and changes everything about Apple silicon
Now that the M4 iPad Pro is here, what will this mean for the chips coming to the iPhone and Mac?