Sorry, you'll never be able to drive an Apple Car
Macworld|June 2024
Apple reportedly kills off its car project in favor of a massive generative AI push.
JASON CROSS
Sorry, you'll never be able to drive an Apple Car

A ccording to a new report from Bloomberg (fave.co/4aTtUy6) citing "people with knowledge of the matter," Apple is scuttling its long-running electric car project and will shift many of the employees over to its generative AI work.

The Apple Car, code-named Project Titan, has been something of an open secret for about a decade, with many reports of its existence dating back as far as 2015. Over the years, Apple hired hundreds of people to work on it, and it's hard to keep that a secret.

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