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The real QUEEN BEE
ClubX
|September 2023
Crafting a legacy of South African creativity, Bee Diamondhead's pursuit of impactful image creation is unmatched, paving the way for emerging young black creators everywhere

When it comes to breaking the mould, one name stands out like a gemstone glistening under the African sun: Bee Diamondhead. With undeniable artistic flair and an unwavering commitment to pushing boundaries, the creative director and fashion fundi has carved a unique path, shining her dazzling light upon our evergrowing creative landscape. From astounding visual interpretations to hypnotising performances, Bee's multidisciplinary artistry has fascinated audiences on a global scale.
Having her right here in my presence is even more of a 'wow' moment compared to reading about her or seeing her work. Entering the studio, my 'boss babe' radar immediately went beserk as she walked across the floor with conviction. Draped in all black and pure confidence, it's clear that Bee is a woman who knows a thing or two about style - it's not about the fashion you wear, but how you live your life in it.
PURPOSE, UNLOCKED
"Fashion kind of found me. It's not something that I always dreamed I'd do," she reveals. "Although, in retrospect, there were signs... I always loved clothes growing up but never saw it as 'a job'." Fast-forward to her young-adult years, where Bee studied at the Vega School in Creative Brand Communications, specialising in art direction. "After graduating, I moved to London where I studied styling at the London College of Fashion. While at varsity I interned for a stylist and never looked back," she says "That's where the real education is, in the practise of your craft."
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