I AM A HANDLOOM FANATIC!

GOING BACK TO HANDLOOMS IS GOING BACK TO OUR ROOTS, BELIEVES DESIGNER SHRAVAN. HE SHARES HIS JOURNEY WITH HANDLOOMS JUST BEFORE HIS SHOW IN WASHINGTON WHERE HE SHOWCASES RED CARPET LOOKS CREATED FROM WEAVES OF TELANGANA AND ANDHRA PRADESH

- Rajeshwari Kalyanam

It's been over a few decades that Shravan has been designing clothes, and over the years he has been extensively working with native weavers, recreating the handlooms to fit into pret, couture and wedding wear. Going back in time to revive heirloom sarees, and recreating the antique designs, the passionate designer has always combined innovation and technique with tradition and heritage that give timeless quality to his designs. He says fashion is his religion, "I eat, breathe and live handlooms. India has always experienced organic and sustainable way of living. It is nothing new. We had our grandmothers, who wore a cotton saree dipped in turmeric during their wedding, we had our beautiful indigoes, we used to grow our own cotton, we had vegetable dyes and the technique of drying the colours in the sun. This is the beauty of our country that is recognised the world today."