The highlights

LVMH WATCH WEEK 2025 kicked off the horology year with a bigger stable of brands that raise the stakes of the game.

- Charmaine Ho

It could be argued that LVMH Watch Week (which takes place every January) functions as an appetiser of sorts—a palate-pleaser that arouses one’s anticipation for the main meal that is Watches and Wonders Geneva in April. The 2025 edition, however, proved that it has grown to become a luxury watch event with its own set of bragging rights.

In addition to regular participants Bvlgari, Hublot, TAG Heuer, and Zenith, the showcase this year—the event’s sixth edition—saw three exciting new inclusions: Louis Vuitton, Tiffany & Co., and L’Epée 1839. This is on top of Daniel Roth and Gérald Genta, back for a sophomore outing after their LVMH Watch Week debut last year. Which brings the total number of participants to nine, each with a glittering showcase of watches to get watch pundits hot under the collar. From sporty chronographs to gem-set treasures, there was a watch for almost every desire. Here are five that no woman should miss.