In a world where mass layoffs and severe cost-cutting are not just normalised but also expected, Rahul Mishra is staunchly facing the opposite direction. His penchant for hand embroidery doesn't stem just from the aesthetic and cultural value of craft - he's always thinking of his artisans, first and foremost. Having previously only worked with handlooms, he began employing hand embroidery in his designs in 2012 after his entire vision changed upon understanding the power of hand embroidery, and the pace e of the process.
Hot off the heels of the double showcase of his 'We, The People' collection, first at Paris Haute Couture Week in July and more recently at India Couture Week, the designer says, "We're getting slower than ever before. What slowness does is that it enables us to employ more people through the process."
While this approach might seem counterintuitive to building a profitable business, Mishra makes it clear that there's no other way if we're to genuinely give crafts communities their due and take fashion in an ecologically responsible direction. The 2014 International Woolmark Prize winner admits that before the designs go into production, "My team and I have to do a lot of fast work to allow slowness to persist. The purpose follows the process."
Denne historien er fra August 2023-utgaven av Grazia India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra August 2023-utgaven av Grazia India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Cultural Renaissance
With a vision to bridge Jaipur's artistic legacy and the global contemporary art world, HH Maharaja Sawai Padmanabh Singh and Noelle Kadar launch the Jaipur Centre for Art
LOVE, LOSS, AND LESSONS LEARNED
In conversation with Durjoy Datta, as he reflects on the emotional toll of writing intense stories, his journey as an author, and how his latest book revisits themes of love, second chances, and loss
All Eyes On THIS
Meet the newest standout brands on Grazia's beauty desk
Is Restocking Our Fridges A New Form Of Self-Care?
All the reasons why #restocking may not be as calming as it seems
SAVOUR THE TASTE OF SOUTHEAST ASIA
In the heart of our capital lies an extraordinary dining experience, unlike any other
ESCAPE THE ORDINARY
Luxury stays are now an essential part of our lives.
CHEFS ON THE LOOSE
Here's How Pop-Ups, Takeovers, and Workshops Are Heating Up the Indian Culinary Scene
NOT SO HIDDEN
What's making everyone wear acne patches, from transparent ones to colourful with bold designs, in public spaces?
RAISING THE BAR
With medi-facials on the rise, we're setting new benchmarks of our expectations from these treatments, and they're delivering
WHAT WORLD ARE WE LEAVING BEHIND FOR HER?
Despite stronger laws, crimes against women continue to rise in India. The International Day of the Girl Child is not one for celebration, but instead, one for igniting concern, awakening, and reformation