FOXTALE

Very few Indian beauty brands can check all the right boxes -pocket-friendly, efficacious, and understanding Indian skin concerns. Foxtale plans to change that. Launched in 2021, the brand caters to solving skincare problems that Indian women are exposed to by offering innovative formulations through unique ingredient sourcing.

The beauty industry has evolved a lot in the last few decades. Fair, white, and dusky complexion does not matter much as the focus is shifted more to healthy skin these days.

Healthy skin' is often referred to as happy skin, and to deliver on the same promise, Foxtale enters with curated skincare products to make your skin happy without digging a hole in your pocket.

The saga of Foxtale started in 2019 when Romita Mazumdar (Founder & CEO) was sitting behind the counter of a beauty store, collecting data for her research and talking to women who wanted solutions to their problems but were getting none. The voices and the needs of those women were going unnoticed and unheard.

Mazumdar then decided to take it upon herself and that's how Foxtale was born, which caters to Indian skin types and concerns.

Everyone is born with perfect tender skin that we lose as we go through life. Foxtale products help you rediscover the natural beauty that has braved years of sun exposure, pollution, stress, and an unpredictable lifestyle. Each offering is infused with antioxidants, hydrating factors, and amino acids or peptides to effectively counter dehydration and photodamage.