Streetwear isn't a particularly new phenomenon. In fact, it transformed luxury in a way no other force has in the last 20 years.
More than a trend or fleeting commercial endeavour, streetwear has essentially been a cultural movement from the start. In the early '90s at skate parks, hip-hop haunts, and the underground scenes in Los Angeles, New York and Tokyo, a generation created a new style of dressing - one rooted in long and loose silhouettes and graphics that were full of swagger. The sub-genre now features prominently at every major fashion week, swapping out couture suits for comfy tracksuits.
While some might say that it has reached its peak, luxury streetwear is only getting started. By offering exclusive and limited availability products, labels like DRIPPIN.LIFE are carving their own niche in the industry.
Denne historien er fra June 2023-utgaven av Grazia India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Denne historien er fra June 2023-utgaven av Grazia India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
EVERYTHING UNDER THE SUN
We go beyond the sun, sand and tan at this tropical paradise
A Hard Pill To Swallow
This travelogue captures the 2023 Cricket World Cup that took place around India, including the Final that devastated us all
BAKING MEMORIES
From heirloom recipes to the scent of spiced fruits, Mumbai's bakers are preserving the art of Christmas cakes with heart and history
NO REST FOR THE WICKED
Costume designer Paul Tazewell's work in Wicked is a testament to how thoughtful design can enrich storytelling
HEARD OF THE 'PRETTY PERSON PROBLEM'?
Beauty experts are saying it's what happens when the genetically blessed go full-throttle on the tweakments...
HAPPY FEET
With Aquazzura's first boutique in India, creative director Edgardo Osorio discusses the brand's global appeal, its resonance with Indian clients, and the inspirations he finds in the country
STRAIGHT-TALKING
Fashion has always been a romance between the past and present for designer Kresha Bajaj
Dump, Discount, Or DESTROY?
As the beauty industry goes all out during the festive season, we unpack the fate of unsold holiday-themed products and the growing concerns of overconsumption
2024 TRENDS WRAPPED
Six beauty content creators showcase their interpretations of the most-talked-about trends that defined this year
RETURN TO ROOTS
The pioneer of outerwear gives you a distinct taste of British heritage and style
