Streetwear isn't a particularly new phenomenon. In fact, it transformed luxury in a way no other force has in the last 20 years.
More than a trend or fleeting commercial endeavour, streetwear has essentially been a cultural movement from the start. In the early '90s at skate parks, hip-hop haunts, and the underground scenes in Los Angeles, New York and Tokyo, a generation created a new style of dressing - one rooted in long and loose silhouettes and graphics that were full of swagger. The sub-genre now features prominently at every major fashion week, swapping out couture suits for comfy tracksuits.
While some might say that it has reached its peak, luxury streetwear is only getting started. By offering exclusive and limited availability products, labels like DRIPPIN.LIFE are carving their own niche in the industry.
Denne historien er fra June 2023-utgaven av Grazia India.
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Denne historien er fra June 2023-utgaven av Grazia India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
MAGNUM OPUS
An ode to the integrity of design and heritage craftsmanship, Sabyasachi Mukherjee's quest to building a global brand comes a full circle with his monumental 25th Anniversary presentation
The Art Affair
India Art Fair returned to Delhi for its 16th edition, bringing fresh perspectives to the artistic landscape of the country
AN ARTISTIC COLLABORATION LIKE NO OTHER
The Pierre Argillet Collection brings Dali's iconic works and his fascination with Eastern mysticism to the forefront, showcasing an extraordinary artistic evolution
WHAT IN THE Dupe?
The younger generation is embracing 'copycat' brands like never before. What does this mean for the luxury space and the beauty industry at large?
THROUGH HER EYES
There has been a noticeable power shift in cinema. With more and more women taking a seat at the head of the table, it's a change we're rooting for
BEAUTY REPORTER
VERY DEMURE, VERY MINDFUL
SOMEONE ONLY YOU KNOW
Holiday flings make for the most ample romcom bait. But what is it about a change of scenery that seems to stir up matters of the heart? Catching feelings abroad can be as easy as catching flights, but there's more behind the intoxicating love we fall for with sun-soaked abandon than fate. So, what are we really tripping on?
IT'S ALL IN THE DETAILS
Grand Hyatt Mumbai's new space transforms ordinary occasions into extraordinary experiences, one event at a time
SLOW COACH
There is a timeless allure to slowing down, to savouring the journey rather than rushing to the destination. With more travellers yearning for the unhurriedness and opulence of a bygone era, behold the renaissance of glamorous train journeys. Ahead, the most luxurious trips gaining steam
The POWER of Love
It's magnificent - this thing called love. But what makes it truly larger-than-life, we believe, are the people who feel it deeply and express it freely
