The inherent desire to smell good every hour of the day is linked to how scents trigger a release of dopamine, the T feel-good hormone, from our body. Today, the fragrance landscape is one of the most, if not the most, sought-after industries in the world of beauty. In the past few months, however, a niche category under fragrances has caught everyone's attention on social media. Meet hair mists, the scented perfumes that are specially made for your tresses.
One of the very first hair mists that created a consumer demand for this category was Gisou's honey-scented hair perfume. Sol de Janeiro's hair and body mist is another one of the OG hair perfumes loved by celebrities and online personalities. Recently, Rare Beauty has also come up with an earthy body and hair mist, while homegrown brand Fix My Curls has dropped three varieties of alcohol-free hair mist. The hair perfume industry is expected to grow at a CAGR of 5.5 per cent from 2024 to 2030, and it was estimated at USD 8.26 billion in 2023, begging the question: What is making this micro-category grow and expand at a staggering rate in the increasingly cut-throat beauty market?
Denne historien er fra October 2024-utgaven av Grazia India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra October 2024-utgaven av Grazia India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
More Than It Seams
Who says lace can’t be hewn from leather? Or that paper can’t sit on the body like a weathered old sweater? In a time of rampant production and boundless creativity, is material the final frontier for designers? When all else seems lost to the algorithm, fashion’s deceptive ingenuity requires us to look a little closer
Under The Needle
With filler-face phasing out, we are embracing the natural aesthetic but not how you might expect it
BUILDING A LEGACY
Driven by passion and a commitment to quality, this brand is making a mark in the luxury furniture market with a perfect blend of local artistry and global design
A WALK DOWN FIFTH AVENUE
From high fashion to historic landmarks, this coffee table book explores how Fifth Avenue became the heartbeat of New York's cultural and social scene
NO SEX, MO' PROBLEMS?
At a time when sex seems to be everywhere, women are experiencing a dip in their sexual desires. We find out why
TABLE FOR ONE, PLEASE
In a world obsessed with couplegoals, here’s why taking yourself out for a date might just be the ultimate love story
THE DREAM CANVAS
In the city that wholeheartedly embraces its role as a global cultural hub, the second edition of Art Mumbai promises to redefine creativity and innovation
SPRING FORWARD
Of hits, misses, and everything in between this season at Lakmé Fashion Week x FDCI
LUST-WORTHY LUXURY LABELS
To Light Up This Wedding Season
ICONIC DESIGN MEETS A MOBILE FUTURE
The new Dell XPS is designed for new age content creators and suave C-suite
