The inherent desire to smell good every hour of the day is linked to how scents trigger a release of dopamine, the T feel-good hormone, from our body. Today, the fragrance landscape is one of the most, if not the most, sought-after industries in the world of beauty. In the past few months, however, a niche category under fragrances has caught everyone's attention on social media. Meet hair mists, the scented perfumes that are specially made for your tresses.
One of the very first hair mists that created a consumer demand for this category was Gisou's honey-scented hair perfume. Sol de Janeiro's hair and body mist is another one of the OG hair perfumes loved by celebrities and online personalities. Recently, Rare Beauty has also come up with an earthy body and hair mist, while homegrown brand Fix My Curls has dropped three varieties of alcohol-free hair mist. The hair perfume industry is expected to grow at a CAGR of 5.5 per cent from 2024 to 2030, and it was estimated at USD 8.26 billion in 2023, begging the question: What is making this micro-category grow and expand at a staggering rate in the increasingly cut-throat beauty market?
Denne historien er fra October 2024-utgaven av Grazia India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra October 2024-utgaven av Grazia India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Cultural Renaissance
With a vision to bridge Jaipur's artistic legacy and the global contemporary art world, HH Maharaja Sawai Padmanabh Singh and Noelle Kadar launch the Jaipur Centre for Art
LOVE, LOSS, AND LESSONS LEARNED
In conversation with Durjoy Datta, as he reflects on the emotional toll of writing intense stories, his journey as an author, and how his latest book revisits themes of love, second chances, and loss
All Eyes On THIS
Meet the newest standout brands on Grazia's beauty desk
Is Restocking Our Fridges A New Form Of Self-Care?
All the reasons why #restocking may not be as calming as it seems
SAVOUR THE TASTE OF SOUTHEAST ASIA
In the heart of our capital lies an extraordinary dining experience, unlike any other
ESCAPE THE ORDINARY
Luxury stays are now an essential part of our lives.
CHEFS ON THE LOOSE
Here's How Pop-Ups, Takeovers, and Workshops Are Heating Up the Indian Culinary Scene
NOT SO HIDDEN
What's making everyone wear acne patches, from transparent ones to colourful with bold designs, in public spaces?
RAISING THE BAR
With medi-facials on the rise, we're setting new benchmarks of our expectations from these treatments, and they're delivering
WHAT WORLD ARE WE LEAVING BEHIND FOR HER?
Despite stronger laws, crimes against women continue to rise in India. The International Day of the Girl Child is not one for celebration, but instead, one for igniting concern, awakening, and reformation
